We are seeking an experienced Email and SMS Marketing Specialist with a proven track record in creating, optimizing, and analyzing high-performing campaigns. This role will focus on execution while collaborating with the Director of Marketing to ensure alignment with broader marketing goals. The ideal candidate is technically skilled, results-oriented, and possesses a growth mindset. Key Responsibilities Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms Manage list segmentation, personalization, and automation to improve audience engagement and retention Track, analyze, and report on key campaign metrics (e.g., open rates, click-through rates, conversion rates) to ensure consistent improvement Implement A/B testing to optimize subject lines, content, send times, and CTAs Ensure compliance with Canadian and U.S. regulations, including GDPR, CAN-SPAM, and TCPA Create and manage workflows for customer lifecycle stages (e.g., onboarding, re-engagement, retention) Work with the design and content teams to create visually appealing and high-performing email and SMS templates Collaborate with the Director of Marketing to align campaign execution with overall marketing objectives Qualifications Minimum 4 years of dedicated experience in email and SMS marketing Proficiency in Twilio and SendGrid platforms, with hands-on experience in building and managing campaigns Deep understanding of list segmentation, automation, and personalization techniques Strong analytical skills with a focus on improving KPIs and ROI Knowledge of email and SMS compliance standards in Canada and the U.S Familiarity with A/B testing methodologies and performance optimization An experimental growth mindset, with the ability to test and iterate rapidly for results Preferred Skills Experience with CRM integration and advanced analytics tools Strong attention to detail and the ability to manage multiple campaigns simultaneously Exceptional communication and collaboration skills to work with cross-functional teams Location and Work Environment Remote or hybrid position; candidates must be familiar with both Canadian and U.S. markets Benefits Competitive salary based on experience Opportunities for growth in a dynamic, data-driven environment Work alongside an international team focused on impactful projects Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries IT Services and IT Consulting #J-18808-Ljbffr