A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe.You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat.Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.Your role and responsibilitiesSenior consultant with expertise in Salesforce's Marketing Cloud tool, responsible for designing the days for each campaign, setting checkpoints, and making adjustments based on the results obtained.Required educationBachelor's DegreeRequired technical and professional expertiseAutomation and advanced segmentation to personalize the customer experience.Improved email deliverability (IP warming, SPF, DKIM, DMARC).Metrics analysis and reporting with Marketing Cloud Intelligence (Datorama).Compliance with regulations such as GDPR and CCPA.Preferred technical and professional experienceMail Studio: Email creation and personalization with AMPScript and Dynamic Content.Journey Builder: Customer journey automation based on data and triggers.Automation Studio: Process scheduling such as data import, segmentation, and sending.Data Extensions & SQL: Creation and management of relational databases within SFMC.Contact Builder: Data modeling and relationships between data extensions.Cloud Pages & Landing Pages: Creation of web pages and forms with HTML, CSS, and AMPScript.Mobile Studio: Configuration of SMS and push notifications.Advertising Studio: Social media integrations and custom audiences.About IBM ConsultingIBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world.Your life @ IBMIn a world where technology never stands still, we understand that dedication to our clients' success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Other Relevant Job DetailsFor additional information about location requirements, please discuss with the recruiter following submission of your application. #J-18808-Ljbffr