Company description Publicis Global Delivery (PGD) is Publicis Groupe’s industry-leading, globally connected capability platform. It combines talent, technology, and operations to deliver innovative solutions for our clients. Our expertise spans across Media, Data, Technology, Commerce, and Production worldwide. PGD comprises top talent and innovative ways of working, enabling global scale, innovation, and transformation daily. Our culture emphasizes growth and wellbeing in all aspects of our work. #WeArePGD Overview We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM Data team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with curiosity about digital marketing performance and campaign optimization. Responsibilities Analyze digital campaign performance across channels (display, site, search, email, social). Compile and interpret data to address business and marketing issues. Develop and maintain dashboards and reports using data visualization tools (e.g., PowerBI, Tableau, Data Studio, Datorama). Perform ad hoc and recurring analyses to support agencies and clients. QA data to identify inconsistencies and suggest optimization opportunities. Collaborate with internal teams to align data strategies with business goals. Assist in developing measurement plans and research for ongoing marketing initiatives. Communicate findings clearly using visualizations and storytelling to inform decision-making. Qualifications 3-5 years of experience in data analysis, preferably in marketing or digital media contexts. Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience. Proficient in SQL (DML, DDL). Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager). Strong skills in spreadsheet tools, macros, and complements. Understanding of digital marketing KPIs and platforms. English level: B2–C1. #J-18808-Ljbffr