At DiDi, we're redefining mobility and shaping the future of transportation. As a Masterbrand Manager, you'll play a pivotal role in crafting our brand's narrative and strategy across Spanish-Speaking Latin America (SSL). You'll be responsible for designing strategic brand plans that connect long-term vision with actionable campaigns, owning the brand's positioning, voice, messaging, and architecture across SSL. Key Responsibilities: - Develop and execute masterbrand campaigns that shape perception, build emotional connection, and drive long-term brand equity - Deeply understand cultural nuances, language, and behavior across SSL markets - Lead cross-functional teams to bring brand ideas to life, aligning diverse stakeholders around shared goals - Track brand health and campaign performance to inform long-term strategy and guide smart decision-making You'll thrive in a fast-paced environment, balancing multiple projects, shifting priorities, and tight timelines without losing strategic focus. If you believe real relevance comes from understanding people (not just talking at them), you'll fit right in. As a seasoned professional with 8-10 years of experience in brand management, creative strategy, or integrated marketing, you'll possess a strong understanding of brand positioning, messaging, architecture, and storytelling. You'll also be skilled at turning complex business goals into actionable brand strategies and comfortable working cross-functionally with multiple stakeholders. What sets you apart? - Proven experience developing and executing brand campaigns across multiple channels and markets - Solid grasp of consumer behavior and cultural nuance across Spanish-Speaking Latin America - Strong analytical mindset with experience using data to shape strategy and optimize performance We're eager to welcome you to our team because we believe that our differences are our biggest source of strength. At DiDi, we're committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.