Senior Lifecycle Marketing Manager | LatAm Join to apply for the Senior Lifecycle Marketing Manager | LatAm role at Deel . Who We Are and What We Do Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies, our team of 5,000 spans more than 100 countries, speaks 74 languages, and fosters a culture of continuous learning and innovation. Why Join Deel? As the fastest-growing SaaS company in history, Deel is transforming global talent connectivity—breaking down borders that limit hiring and career opportunities. We’re building the infrastructure for the future of work, promoting diversity and inclusion. In 2024, we paid $11.2 billion to workers in nearly 100 currencies, providing healthcare and benefits in 109 countries. Our achievements include CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and high ratings across review platforms. Working at Deel accelerates your career as you tackle challenges impacting millions worldwide, backed by a $12 billion valuation and $800 million ARR. Role Summary The Senior Lifecycle Marketing Manager will lead multi-channel campaigns to drive engagement, adoption, and revenue across the customer journey. Collaborating with Product, Sales, Customer Success, and Marketing teams, you will create personalized, data-driven touchpoints to support customers at every stage, focusing on product adoption, feature usage, and expansion opportunities. Responsibilities Design and execute multi-channel campaigns to engage prospects and customers, driving product adoption, cross-sell, upsell, expansion, and retention. Identify key moments in the customer lifecycle to introduce relevant products or guide behaviors using behavioral data, segmentation, and personalization. Monitor campaign performance and customer behavior, evaluate effectiveness, refine strategies, and report on ROI and key KPIs (onboarding, activation, engagement, retention, expansion). Provide insights to optimize campaigns and improve conversion rates. Conduct A/B testing and experiments across email, in-app messaging, and other channels to enhance messaging and engagement. Partner with Marketing, Product, Sales, and Customer Success to align strategies, product launches, and customer experience. Qualifications 8+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or tech sectors. Deep understanding of integrated B2B lifecycle marketing strategies across customer segments. Proven success in developing cross-sell and upsell campaigns with measurable revenue impact. Strong analytical skills to interpret data and optimize initiatives. Hands-on experience with marketing automation tools like HubSpot and Braze. Excellent communication skills for remote collaboration. Experience managing large, cross-cultural projects across time zones. Self-motivated, adaptable, and able to work independently in a fast-paced environment. Growth mindset, curiosity, and comfort with ambiguity. Total Rewards We offer fair, competitive pay, scalable benefits, and perks promoting inclusivity and access for all. Perks include stock options, country-specific benefits, and remote work flexibility, including WeWork access. Deel is an equal-opportunity employer committed to diversity and inclusion. We provide accommodations upon request for applicants with disabilities. For more info on our data practices and bias audits, visit our Privacy Policy and Covey’s platform details. #J-18808-Ljbffr