Job Description: Beyond ONE is seeking a seasoned professional to lead the Customer Lifecycle Management (CLM) strategy in Colombia. Key Responsibilities: - Implement and adapt global CLM strategies for the Colombia market, ensuring alignment with local customer preferences and market dynamics. - Leverage customer data to drive segmentation, targeting, and campaign effectiveness, tailored specifically for the Colombian market. - Plan and oversee the execution of local customer campaigns, ensuring they align with global standards while addressing local business objectives. - Monitor customer base health and campaign performance, identifying opportunities and risks to develop weekly, monthly, and quarterly action plans. - Collaborate with cross-functional teams (Marketing, Sales, Product Development) to align CLM initiatives with overall business objectives. - Track key performance indicators (KPIs) and metrics to measure CLM initiative effectiveness and drive continuous improvement. - Stay up to date with industry trends and best practices in customer value management, ensuring Colombia maintains a competitive edge. Requirements: - Bachelor's degree in Marketing, Business Administration, Engineering, or a related field. - MBA preferred. - Proven track record of success in Customer Value Management (CVM) or related roles within the telecommunications industry, preferably in the mobile prepaid segment. - Experience in financial services, e-commerce, or digital platforms is a plus. - Technical skills: marketing automation tools, data analytics solutions, fluency in Spanish and English. - Nice-to-have: experience working with databases and SQL coding skills, strong analytical skills, strategic thinker with a results-oriented mindset. About Beyond ONE: Beyond ONE is a leading player in the Colombian telecommunications market. We are committed to delivering exceptional customer experiences and driving business growth through innovative CLM strategies. This role offers a unique opportunity to join a dynamic team and make a meaningful impact on our customers' lives. We are looking for a talented professional who embodies a customer-centric approach, a passion for driving business growth, and a commitment to excellence.