Strategic Data Insights Specialist "> Our company specializes in delivering high-quality services to multinational organizations. As a Strategic Data Insights Specialist, you will be responsible for designing and managing audience segmentation strategies aligned with customer journeys and campaign objectives. "> - Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting. "> - Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data. "> - Define audience use cases across channels including email, paid media, on-site personalization, and app messaging. "> - Support experimentation strategies through strategic audience design (e.g., test vs. control groups). "> Responsibilities: "> - Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis. "> - Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage. "> - Align with data and MarTech teams on available data inputs and platform capabilities to enable strategic delivery. "> - Maintain awareness of industry trends in personalization, audience design, and privacy regulations (e.g., GDPR, CCPA). "> Requirements: "> - 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning. "> - Strong understanding of digital customer journeys and lifecycle marketing strategies. "> - Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment). "> - Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies. "> - Basic proficiency in SQL or similar tools to support analysis and audience logic validation. "> - Experience interpreting marketing goals and translating them into audience design and segmentation logic. "> - Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks. "> - Background in B2C sectors such as retail, eCommerce, or subscription services preferred. "> What We Offer: "> - Flexible work arrangements to enhance productivity and work-life balance. "> - Meal allowance to support employee well-being. "> - Private health insurance to ensure employees' physical and mental health. "> - Birthday time off to celebrate milestones. "> - Additional annual leave days to facilitate work-life balance. "> - Access to mental health and support resources. "> - Referral program to encourage employee referrals. "> - Self-improvement opportunities through online courses and training. "> - Diverse and dynamic team environment. "> Join our organization and contribute to our success story.