Why Choose Marathon-Talent? - We Emphasize Bold Ideas and Entrepreneurial Spirit - Celebrate Teamwork, Authenticity, and Diversity - Merging Passion for Flavor with Purpose-Driven Innovation Main Responsibilities - Coordinate Cross-Functional Teams to Ensure Brand Consistency Across Initiatives - Analyze Brand Performance and Report Return on Investment (ROI) - Manage and Optimize Marketing Budgets for Maximum ROI - Collaborate with External Agencies to Implement Digital Strategies - Drive In-Store Activation Strategies to Engage Customers - Lead Creative Teams in Developing Content and Graphics - Design and Manage Co-Branding Strategies with Partner Brands - Organize Trade Shows, Fairs, and Brand Activation Events - Oversee Product Launch Campaigns from Strategy to Execution Key Skills - Strategic Direction and Team Leadership - Marketing Strategy and Brand Positioning - Trade Marketing and Customer Experience Design - Commercial and Partnership Development Skills - Market Analysis, Customer Segmentation, and Key Performance Indicator (KPI) Optimization - Customer Relationship Management (CRM) and Loyalty Program Management - Budget Control and ROI Maximization - Data Analysis and Market Research - Critical Thinking, Adaptability, and Results Orientation