Job Title: Marketing and Brand Strategist Overview The Marketing Specialist plays a pivotal role in driving the company's brand presence and market growth. This position is responsible for developing and executing innovative marketing strategies across digital and traditional channels. Key Responsibilities - Conduct comprehensive market research to gather insights about consumer requirements, habits, and trends. - Develop and implement innovative marketing campaigns across digital and traditional channels such as social media, email marketing. - Collaborate closely with the sales team to support and enhance marketing strategies. - Analyze marketing data to measure campaign effectiveness and optimize future marketing strategies. - Manage marketing budgets and oversee the production of marketing materials. - Stay up-to-date with the latest marketing techniques and technologies, proactively recommending improvements to ensure our marketing efforts remain relevant and competitive. Requirements - Bachelor's degree in Marketing, Communications, or a related field. - At least 3-5 years of experience in a marketing role, with a proven track record of managing comprehensive marketing campaigns. - Strong analytical skills and experience with marketing metrics and data analysis tools. - Proficiency in digital marketing channels, SEO, and social media strategy. - Excellent communication and interpersonal skills, capable of working collaboratively across departments. - Creative mindset with the ability to spot original branding opportunities. Benefits - Competitive pay in US Dollars. - Opportunity to work with experienced professionals. - A collaborative and dynamic work environment. - Diverse range of benefits to suit different needs. - Opportunities for career growth and professional development. Work Schedule Variable 10 hours per week, Monday to Friday, GMT -7-00 Mountain Time (US & Canada) 9 am - 11 am. Seniority Level and Employment Type - Mid-Senior level. - Contract employment type.