About GoodUnited GoodUnited is a fundraising software that helps nonprofits harness the power of social networks, offering a solution that simplifies lead generation, automates supporter engagement, and maximizes fundraising revenue. As a business-to-business (B2B) Software-as-a-Service (SaaS) company headquartered out of Charleston, South Carolina, GoodUnited serves nonprofit NGOs and has built the first fundraising platform for social networks.