Long Description Principal Accountabilities In addition to Epson's policies and procedures, principal responsibilities include, but are not limited to: Develop the annual marketing plan for assigned products.Create strategies by product line and sales channel.Prepare monthly sales forecasts.Plan support activities and promotional campaigns.Analyze market trends and competitors.Develop channel development strategies.Identify and explore new market opportunities and positioning strategies.Analyze market size, segment share, and opportunities in short and medium term.Coordinate store visits and merchandising activities.Analyze pricing and margins per product.Develop promotional activities to stimulate consumer and channel engagement.Plan activations to enhance consumption and brand image.Coordinate product training sessions.Provide information for product bidding processes.Collaborate with marketing and agencies on point-of-sale materials.Review PR communications for brand and products.Support monthly forecast development alongside Operations and Sales teams.Assist in developing forecasts with EAI.Work on product and strategic planning with EAI.Generate monthly performance reports.Verify price lists.Register products in the system.Assist in budget preparation.Contribute to quarterly presentations.Manage promotions in the system: setup, payments, and target tracking.Support events such as product launches and trade fairs. Education Bachelor's degree or equivalent experience (B.A. or B.S.). #J-18808-Ljbffr