Join to apply for the Search Engine Marketing Specialist role at UniFirst Corporation . Direct message the job poster from UniFirst Corporation. Description Job Summary The Marketing SEO Content Writer is a key team member responsible for driving the marketing team's mission to deliver the right message to the right customer at the right time. We seek a creative, detail-oriented writer with strong SEO skills. This role involves crafting compelling content across multiple channels, focusing on SEO performance, user engagement, and messaging effectiveness. Under the guidance of the Director of Marketing Operations and Communication, you will collaborate with other marketing functions to develop engaging content that enhances brand awareness and generates leads. Responsibilities Write clear, engaging, and brand-aligned content for digital channels, including websites, social media, campaigns, product descriptions, case studies, blogs, video scripts, and other marketing materials. Conduct keyword research and implement on-page SEO best practices to improve search visibility and rankings. Collaborate with the Creative team to plan and coordinate content with a focus on search engine rankings. Review and copyedit content proofs. Create multimedia content through interviews and other methods to complement publications and online products. Manage and respond to Google reviews in collaboration with Marketing Content and Digital Managers. Analyze content performance using analytics tools and optimize strategies accordingly. Stay updated on SEO trends, social media algorithms, and digital content best practices. Develop knowledge of trends and issues in the uniforms and textiles industry. Requirements 5-7 years of content writing experience. Bi-lingual proficiency in English and Spanish for web content development. Experience working with or for US clients is preferred. Extensive knowledge of social media platforms, especially Instagram, Facebook, Google My Business, and LinkedIn. Strong writing, communication, and editing skills for digital channels, with knowledge of SEO and SEM best practices. Ability to script short videos and audio content. Driven, hardworking, and capable of collaborative work. Ability to take direction, multi-task, and organize effectively. Curious, eager to learn, and adaptable to changing environments. Team player with strong organizational skills. Additional Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industry: Textile Manufacturing Referrals can increase your chances of interviewing at UniFirst Corporation by 2x. We’re innovating community knowledge sharing, with insights added directly into articles, supported by AI technology. #J-18808-Ljbffr