Media Buyer Role We're seeking a strategic and analytical professional to manage paid media campaigns across major digital platforms. The successful candidate will be responsible for developing and executing targeted advertising strategies, ensuring maximum ROI. Key Responsibilities: - Plan, execute, and optimize paid media campaigns to meet performance metrics. - Conduct market research, audience segmentation, and competitive analysis to inform targeting strategies. - Manage and allocate advertising budgets to ensure profitable growth. - Monitor daily campaign performance and implement data-driven optimizations. - Collaborate with creatives to test new ad variations, messaging, and landing pages. - Prepare campaign reports with clear insights and recommendations. - Stay ahead of industry trends, platform changes, and new growth opportunities. Requirements: - 2+ years' experience as a Media Buyer or Paid Ads Specialist in an agency setting. - Strong command of Meta Ads Manager, Google Ads, TikTok Ads, and other digital platforms. - Proven success managing large-scale ad campaigns with measurable results. - Solid understanding of funnels, attribution models, and tracking systems. - Analytical mindset with problem-solving skills and ROI-focused decision-making. - Clear communication skills for client reporting and internal collaboration. - Ability to manage multiple campaigns in a fast-paced, remote environment.