This is a key role in driving business expansion and growth through innovative data-centric marketing strategies. Key Responsibilities: - Strategic Planning: Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success. - Campaign Execution: Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages. - Lead Generation: Designing and implementing lead generation initiatives to attract qualified potential customers. - Customer Acquisition: Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups. - Customer Retention: Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers. - Data Analysis & Reporting: Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies. - A/B Testing & Experimentation: Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI. This role involves collaborating closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey. As part of this team, you will be responsible for developing and executing marketing strategies that drive sustainable business growth and profitability.