Our mission is to change as many lives as possible by offering immigration solutions even in the most difficult cases. We look at all possible options to keep our clients in the United States with their families where they belong. We stand ready to fight even when success seems unsure because we understand how much better life can be with the dignity and peace of mind that comes with having documents. About the role We are seeking a bilingual (Spanish/English) Consumer Insights Manager to lead the firm’s consumer research strategy and inform key brand and marketing decisions. This critical role will uncover actionable client insights that shape how we position and grow our services, while driving smarter, data-informed marketing initiatives to attract and retain clients. You will oversee all client-facing research across the firm, ensuring our marketing efforts are grounded in a deep understanding of our audiences. What you'll do - Research Vendor Management: Manage external research partners Providing clear goals and business questions so that they are set up to provide recommendations and methodologies that will achieve statistically significant findings. - Quantitative & Qualitative Research Design: Design and execute all client research initiatives, including but not limited to: surveys, focus groups, in-depth interviews, and ethnographic studies. Ability to discuss methodologies, sample sizes, statistical significance / p-values, confidence intervals, etc. - Consumer Journey Mapping (CDJ): Own the development and share-out to media and creative teams to show how consumers discover, evaluate, and engage with the brand across touchpoints. - Awareness & Brand Health Tracking: Design and manage tracking studies to monitor brand awareness, perception, loyalty, and equity over time. - Copy & Concept Testing: Manage all copy testing for all advertising, messaging, and creative concepts for effectiveness, clarity, and resonance. - Client/Consumer Panel Management: Build and maintain client/consumer panel communities to support ongoing research needs. - Data Synthesis & Storytelling: Turn complex research data into actionable insights and compelling narratives that influence brand strategy. - Segmentation & Persona Development: Conduct segmentation research and build consumer personas to inform targeting and positioning. - Cross-Functional Collaboration: Collaborate effectively with creative, media and brand teams by providing actionable client insights and industry insights that help inform cross-functional programs and campaigns. Qualifications - 5-6 years in brand consumer research/ insights roles. - Degree in marketing, statistics, or MBA preferred, or relevant job experience. - Fluent in Spanish and English (spoken and written). - Established expertise in managing proprietary consumer research panels - Ability to translate data into strategic marketing and brand recommendations. - Experience with research methods, tools (e.g., Qualtrics, SPSS, Tableau), and highly proficient with Microsoft Office Suite or related software Schedule - Monday-Friday, 8am-5pm Eastern Time The pay range for this role is: 13 - 15 USD per hour (Remote (Barranquilla, Atlantico, CO)) #J-18808-Ljbffr