Summary: Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition. Key responsibilities include: - Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more - Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels. - Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimization - Prepare reports as needed for SVP, Marketing - Driving ROI positive campaigns at scale - Point of contact with all Social Media platforms Required Skills and Abilities: - BA in Communications, Marketing or Social Media - Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat. - Strong creative decision-making and content curation skills. - Understanding of visual trends, digital communication, and social analytics. - 5+ years in paid social media with 2+ in LeadGen or Ecommerce - Experience with analytics of online marketing campaigns and managing budgets and campaigns - Proficiency in writing and scientifically testing Ad Copy - Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values) - Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease. - Highly energetic, proactive, and a visionary thinker who can execute efficiently. - Proven campaign success with a strong content portfolio. - Ability to work independently on campaigns with guidance and strategy oversight as needed - Ability to work seamlessly with content developers - Ability to learn the personal loan marketplace #J-18808-Ljbffr