The Area Sales Representative is responsible for achieving sales objectives by implementing the company's commercial strategy, promoting the company's image, and ensuring full customer satisfaction. The role involves creating long-term value by developing organizational solutions that align customer satisfaction with business goals. Key Accountabilities Ensure the achievement of sales targets set by the company. Maintain the current active customer portfolio. Expand the customer portfolio by promoting the company's image and products. Ensure consistent and high customer satisfaction. In collaboration with the tender office and marketing, define suitable commercial proposals for customers. Provide input for preparing the sales budget for the area. Organize scientific days/events to strengthen the company's image. Analyze and map competitors. Gather market needs data to improve product positioning and penetration. Organize customer demonstrations with support from Sales Specialists or Marketing. Provide the Area Manager with relevant information to define offers and strategies for the customer portfolio. Update CRM with customer data and tools (e.g., V. Prompter) related to sales activities. Networking / Key Relationships Internal: Tender Office, Offers and Contracts, Sales Specialist, Technical Assistance, Credit Management Office, Customer Service Office, Marketing Lines, Q.A / R.A. External: Opinion Leaders, Customers, Clinicians, Procurement Managers. Minimum Knowledge & Experience Required Education: Bachelor’s Degree in Life Sciences, Medical Technology, Engineering, or related disciplines (e.g., Biology, Biochemistry, Biomedical Engineering). Experience: At least 2 years of experience in Sales or Application Specialist roles within an IVD company operating in an international context. Knowledge of regulations and tender management. Understanding of market, customers, area, and competitors. Familiarity with company organization (roles, processes, etc.). Additional Skills / Knowledge: Basic marketing knowledge. Proficiency in Microsoft Office 365. Language skills are required. Skills & Capabilities: Negotiation skills. Effective communication and active listening skills. Flexibility. Results-oriented mindset, both short-term and long-term. #J-18808-Ljbffr