Job Title: Digital Advertising Specialist \ We are seeking a skilled Digital Advertising Specialist to join our team. The ideal candidate will have a strong understanding of digital advertising platforms and a data-driven mindset. \ This role requires approximately 5-8 hours per week, offering flexibility while allowing you to make a meaningful impact on our paid media strategy and performance. \ The successful candidate will be responsible for conducting research and analysis to understand our target audience, market trends, and industry competition. \ Key responsibilities include planning and executing media buys across various advertising platforms, developing advertising strategies that align with our business objectives, and collaborating with other departments to ensure campaigns align with company goals. \ You will also be responsible for monitoring and optimizing ad performance to maximize ROI, testing and iterating on different ad creative, targeting, and bidding strategies to continuously improve campaign performance. \ Additionally, the Digital Advertising Specialist will analyze campaign data to understand performance and identify areas for improvement, create and distribute regular reports to stakeholders, and use data to inform future campaign planning and optimization. \ To be successful in this role, you will need to have proven experience executing successful advertising campaigns across various platforms (Facebook, Instagram, Google, etc.), expertise in digital advertising platforms and tools, including Facebook Ads Manager, Google Ads, and Google Analytics, familiarity with A/B testing and other optimization strategies, and strong data analysis skills. \ We offer a dynamic and flexible work environment where you can grow your career and contribute to the success of our organization. \ Requirements for this role include at least 3 years of experience as a Media Buyer, preferably in a performance marketing role, experience with both direct response and brand advertising, and a Bachelor's degree in Marketing, Advertising, Business, or related field preferred. \ In addition to a competitive salary, we offer a range of benefits, including opportunities for professional growth and development, a supportive and collaborative work environment, and a comprehensive benefits package. \ We value diversity, equity, and inclusion and are committed to creating a workplace where everyone feels welcome and valued. \ If you are a motivated and detail-oriented individual who is passionate about digital advertising and has a desire to make a meaningful impact, we encourage you to apply for this exciting opportunity. \ Benefits: \ \ - Competitive Salary \ - Opportunities for Professional Growth and Development \ - A Supportive and Collaborative Work Environment \ - A Comprehensive Benefits Package \ - Flexible Working Hours \ - Generous Time Off Policy \ - Professional Certification Programs \ - Annual Performance Bonuses \ - Stock Options \ - Mentorship Opportunities \ - Recognition and Rewards Program \ - Employee Assistance Program \ - Family Leave Policy \ - Business Travel Opportunities \ - Career Advancement Opportunities \ - On-the-job Training \ - Summer Internships \ - Partnerships with Top Brands \ - Leadership Development Programs \ - Academic Tuition Reimbursement \ - Holiday Bonus \ - New Employee Discount \ - Accidental Death & Dismemberment Insurance \ - Employer-paid Life Insurance \ - Paid Parental Leave \ - Tuition Reimbursement Program \ - Training & Development Programs \ - Wellness Initiatives \ - Vacation and Sick Leave \ - Retirement Plan Matching \ - Promotional Opportunities \ - Positive Work-Life Balance \ - Executive Education Program \ - Intergenerational Mentoring Program \ - Nomination to Executive Committees \ - Charity Fundraising Efforts \ - Matching Gifts Program \ - Healthy Workplace Initiative \\