Join to apply for the Sr Demand Generation Specialist role at Lisinski Law Firm . 3 days ago Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. About The Lisinski Law Firm Our mission is to change lives by offering immigration solutions, even in the most difficult cases. We aim to keep our clients in the United States with their families, fighting for success to provide dignity and peace of mind through proper documentation. About The Role Responsible for creating, optimizing, and analyzing digital advertising campaigns across platforms such as Google Ads, Facebook, and Instagram. Use data to improve performance, ROI, and support digital marketing objectives. What You'll Do Develop and execute paid media campaigns on digital platforms. Collaborate with the demand team on target audiences, messaging, and objectives. Manage ad budgets for cost-effective results. Create, launch, and monitor campaigns for optimal performance. Conduct A/B testing for ads and landing pages. Monitor campaigns, optimize strategies, and adjust bids and targeting. Report on campaign metrics like CTR, conversion rates, CPC, and ROAS. Use analytics tools to evaluate traffic, conversions, and ROI. Coordinate with design and content teams for ad creatives. Ensure creatives align with brand guidelines. Stay updated on digital advertising trends. Perform competitive analysis and adapt strategies accordingly. Manage budgets to meet financial goals and maximize ROI. Align ad spending with business goals with leadership. Qualifications 5+ years managing paid advertising campaigns across platforms. Proven ROI improvement using analytics and A/B testing. Experience with multicultural/Hispanic media is a plus. Bachelor’s degree in marketing, Business, or related field; certifications preferred. Bilingual in Spanish and English is a plus, with strong communication skills. Proficient in Google Ads, Facebook Ads Manager, and related tools. Knowledge of SEO/SEM principles and tracking tools like Google Tag Manager. Schedule Monday-Friday, 8am-5pm Eastern Time. Pay $7-$8 USD per hour. Seniority Level Mid-Senior level. Employment Type Full-time. Job Function Marketing and Sales. Industry Legal Services. Referrals increase your chances of interviewing at Lisinski Law Firm by 2x. Set Job Alerts Sign in to receive notifications for “Demand Generation Specialist” roles. Location: Bogotá, D.C., Colombia. Updated 1 day ago. #J-18808-Ljbffr