**Chief Marketing Officer Role at Salvatech** We are passionate about delivering results with the best talent in each industry. Our company creates innovative solutions that deliver exceptional outsourcing services, creating value for companies to grow their staff abroad. At Salvatech, we pride ourselves on the amazing team culture we have built in our company. Seeing our employees happy and comfortable is one of our top priorities. - Location: Salvatech - Colombia Remote - Environment: Colombian and International Teams - Language: English – Advanced - Full-time / Monday to Friday, 9:00 AM to 6:00 PM Pacific Time **Role Summary** The Chief Marketing Officer will develop and execute a comprehensive digital-first marketing strategy across our four brands. This person will build a marketing team from the ground up, hire key roles, and oversee all lead generation, branding, messaging, and performance marketing efforts. This role requires a strong leader who can drive strategic marketing growth, brand positioning, and digital innovation—including leveraging AI-driven tools to optimize marketing performance. While this role will not oversee revenue directly, success will be measured by the volume and quality of sales-qualified leads (SQLs). **Responsibilities** - Develop and execute a multi-brand marketing strategy tailored to each brand's unique audience while maintaining consistency in messaging. - Own brand positioning and messaging to ensure differentiation and clear communication of our value propositions. - Build and manage a high-performing marketing team (up to 10 people) responsible for digital marketing, creative, content, and demand generation. - Oversee the optimization of marketing spending across paid media, content, SEO, and technology investments. - Identify and implement AI-driven tools to enhance marketing efficiency and personalization. - Drive lead generation programs across SEO, PPC, paid media, retargeting, and social media advertising to increase inbound SQLs. - Develop a data-driven content marketing strategy, including blogs, whitepapers, case studies, and video content. - Oversee website optimization (CRO, UX, SEO) to improve engagement and conversion rates. - Develop and execute email marketing campaigns for lead nurturing and audience engagement. - Ensure compelling brand storytelling across all channels (website, ads, email, social, and sales collateral). - Lead creative and content strategy to improve engagement across our digital platforms. - Work with sales to develop high-impact messaging, graphics, and sales enablement materials that align with our customer journey. - Identify and integrate AI tools for automation, personalization, and data-driven marketing. - Optimize Microsoft Dynamics (CRM, automation, analytics, and AI tools) to improve lead nurturing and tracking and customer journeys. - Leverage AI-driven predictive analytics and audience segmentation for better targeting. - Collaborate with the CEO & leadership team to align marketing strategies with business objectives. - Support trade show planning by providing marketing assets, digital campaigns, and branding support (but not attending). - Gradually build a bridge between marketing and sales, ensuring the right messaging and creative assets support the sales process. - Lead Generation: Increase sales-qualified leads (SQLs) month over month. - Brand Awareness: Improve web traffic, engagement, and social media growth. - Marketing Efficiency: Optimize marketing spend for high ROI. - Conversion Rates: Increase lead-to-customer conversion through digital strategies. - AI Adoption & Innovation: Successfully implement AI-driven marketing optimizations. **Qualifications** - 10+ years of marketing leadership experience in B2B digital marketing. - Proven track record in lead generation, performance marketing, and SEO. - Strong expertise in multi-brand management and strategic messaging. - Experience in hiring and scaling a marketing team. - Strong understanding of AI in marketing, automation, and MarTech tools. - Data-driven mindset with expertise in analytics and conversion rate optimization. - Exceptional communication, leadership, and strategic thinking. **Preferred Qualifications (but Not Required)** - Experience in industrial or modular construction markets. - Background in international remote team management. Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales Industries Outsourcing and Offshoring Consulting