Performance Marketing Traffic Agent This role has operational responsibility for advertising actions in the assigned region, including activation (implementation), optimization (deployment) and acceleration of demand (conversion). The Performance Marketing Traffic Agent will use best practices in digital marketing to plan, activate, monitor, and optimize strategies to achieve demand generation, retention, and drive new opportunities. Key Responsibilities: - Plan, execute, track, and improve digital paid campaigns following regional performance marketing leadership instructions. - Create and manage audiences for segmentation and targeting purposes. - Monitor campaign performance regularly and propose optimization actions to managers and stakeholders. - Develop text ads in English based on accurate information available on the topic or propose English-language versions of ads for translation into other Americas languages. - Contribute to budget allocation and ensure efficient management across paid advertising campaigns under control. - Participate in planning meetings as needed and collaborate with teams such as Content/SEO/Web, Product Owners, Lines of Business representatives, and Field Marketing Managers to align on shared objectives and tactics. - Create text ads, display ads, and video ads with graphic design team support in English based on accurate information available on the topic or propose English-language versions of ads for translation into other Americas languages. - Report and create dashboards to track and improve results. - Manage KPIs to measure and enhance campaign performance. - Stay up-to-date with new paid advertising platforms as required by projects. - Create UTM codes and provide marketing automation support. - Promote eCommerce paid media and align with global marketing programs. Requirements: - 3-5 years of experience in a related field. - Strong understanding of digital marketing principles. - Familiarity with Google Ads, Meta Ads, and LinkedIn Campaign Manager. - Experience in business-to-business marketing. - Analytics skills, including reporting and dashboard creation using tools like GA4 and Data Studio. - Knowledge of Inbound and Outbound marketing methodologies. - Intermediate-level English language communication skills to present thoughts and ideas clearly and concisely to internal stakeholders. - Working knowledge of digital experience and demand marketing tools, as well as established tools like Google Analytics, Tag Manager, social media platforms, and social ads. Preferred Qualifications: - ABM (account-based marketing) experience is preferred. - Paid media platform experience, including Google Ads, LinkedIn for Business, and Meta for Business. - SEO, web, and keyword research improving tools such as SEMRush, Similar web, and Alexa. - Performance-oriented mindset, with experience in KPI management and budget management. - Graphic design skills and creativity are beneficial. Education and Certifications: - Marketing, Advertising, or Communication degree. - Digital Marketing or Digital Advertising specialization or certifications are desired. - Google Ads certifications, including Search, Display, and Video. - LinkedIn for Business Certification. - Meta Advertising platforms certifications. - Google Analytics basic certification (GA4).