Lead Salesforce Marketing Cloud Developer Lead Salesforce Marketing Cloud Developer 2 weeks ago Be among the first 25 applicants Direct message the job poster from EPAM Systems EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. We are seeking a Lead Salesforce Marketing Cloud Developer to join our team. This role focuses on optimizing email programs, cloud pages, automations, and journeys to improve customer acquisition, growth, and retention. Collaborate with cross-functional teams to deliver impactful marketing campaigns and leverage the SFMC platform for business success. Use your expertise in Salesforce Marketing Cloud to deliver data-driven solutions and exceptional customer experiences. Responsibilities - Develop email marketing campaigns using segmentation, personalization, and A/B testing through WYSIWYG templated email editors - Design email templates and content blocks to ensure consistency and engagement in campaigns - Build and optimize marketing automation workflows using Automation Studio - Create and improve journeys in Journey Builder, incorporating cloud pages, data extensions, decision splits, emails, and exit strategies - Build and manage cloud pages and lead forms to support paid media initiatives and patient acquisition efforts - Manage data integrations to maintain accuracy and integrity across SFMC and backend systems - Troubleshoot technical errors and resolve platform configuration issues within SFMC - Collaborate with teams to ensure efficient API integrations and batch file uploads in SFMC - Analyze campaign metrics, provide actionable insights, and share results with stakeholders to improve performance - Drive customer engagement optimization through data-driven strategies and reporting - Oversee the administration and configuration of the Salesforce Marketing Cloud platform Requirements - Background with 5+ years of extensive experience in Salesforce Marketing Cloud, including expertise in Email Studio, Automation Studio, Journey Builder, and Mobile Studio - At least 1 year of leadership experience in a relevant role - Proficiency in HTML and flexibility to use WYSIWYG editors for developing templates - Background in marketing automation platforms, including building journeys and creating cloud pages within SFMC - Competency in data management practices, including data integrations, API integrations, and batch file uploads - Understanding of campaign performance metrics, delivering actionable insights, and driving marketing outcomes - Showcase of experience troubleshooting technical errors and resolving platform configuration challenges - Familiarity with designing lead forms and custom data extensions to achieve campaign goals and enhance customer acquisition initiatives - English proficiency at B2+ level Nice to have - Qualifications in paid media campaign support through SFMC cloud pages and automation workflows - Expertise in advanced API integrations or additional certifications in Salesforce Marketing Cloud - Familiarity with advanced database management tools and segmentation strategies We offer - International projects with top brands - Work with global teams of highly skilled, diverse peers - Healthcare benefits - Employee financial programs - Paid time off and sick leave - Upskilling, reskilling and certification courses - Unlimited access to the LinkedIn Learning library and 22,000+ courses - Global career opportunities - Volunteer and community involvement opportunities - EPAM Employee Groups - Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn Seniority level - Seniority level Mid-Senior level Employment type - Employment type Full-time Job function - Job function Information Technology, Engineering, and Business Development - Industries Software Development, IT Services and IT Consulting, and Pharmaceutical Manufacturing Referrals increase your chances of interviewing at EPAM Systems by 2x Sign in to set job alerts for “Cloud Engineer” roles. 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