**Job Summary**: We are seeking a skilled Paid Search Specialist to join our dynamic marketing team. In this role, you will be responsible for managing and optimizing Google Ads campaigns to maximize ROI and drive traffic to our clients' websites. You will leverage your expertise in keyword research, ad copywriting, and performance analysis to develop strategies that achieve client objectives. **Key Responsibilities**: - Develop, implement, and manage Google Ads campaigns across various platforms. - Conduct thorough keyword research to identify opportunities for growth. - Write compelling ad copy that drives clicks and conversions. - Monitor campaign performance and make data-driven adjustments to optimize results. - Analyze and report on key metrics, including CTR, CPC, CPA, and ROI. - Stay up-to-date with industry trends, best practices, and changes in Google Ads. - Collaborate with the creative team to produce engaging landing pages and ads. - Manage budgets effectively, ensuring cost efficiency and maximizing results. - Provide insights and recommendations based on performance data to inform future strategies. - Conduct A/B testing on ads and landing pages to improve conversion rates. **Qualifications**: - Proven track record of Google ads management and successes - Google Ads certification. - Strong analytical skills and proficiency in data analysis tools. - Excellent communication skills, both written and verbal. - Ability to work collaboratively in a team environment. - Detail-oriented with strong organizational skills. - Experience with other digital marketing channels (e.g., SEO, social media) is a plus. **Job Types**: Full-time, Contract Application Question(s): - What brand did you work on? What was your monthly budget? What did you optimize to?