Digital Marketing Analyst Join Aramco, a global energy company, in Saudi Arabia as a Digital Marketing Analyst. You will be part of the Channel Management Division, responsible for all Aramco corporate channels. This role involves leveraging data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website. Key Responsibilities: - Provide in-depth analysis of social media campaign and website performance - Identify trends and opportunities for optimization - Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements - Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments - Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format - Stay up-to-date with emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge Requirements: - Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university - Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization - Understanding of analytics tools, social media and website insights platforms, and data visualization software - Proficiency in using data to inform digital strategies is a requirement - Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies - Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights Working Environment: Aramco offers a unique opportunity to work on world-scale projects, supported by investment in capital and technology. Our employees are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs. Seniority Level: - Mid-Senior level Employment Type: - Full-time Job Function: - Analyst, Public Relations, and Marketing - Industries: Oil and Gas