Get AI-powered advice on this job and more exclusive features. Schedule: Monday–Friday, 8:00 AM – 5:00 PM EST Compensation: $1,200 USD/month We’re looking for a results-driven Marketing Specialist to help shape and execute our end-to-end marketing strategy. This role is ideal for someone who’s both strategic and hands-on—able to design a complete marketing plan while also implementing and optimizing campaigns across platforms. A key focus of this position will be retargeting reverse search traffic (people searching competitors, related services, or alternatives) and turning that passive interest into qualified leads. Key Responsibilities: Develop and implement a comprehensive marketing strategy tailored to our goals, audience, and brand. Build and manage campaigns across paid channels (Google, Meta, YouTube, etc.) focused on traffic acquisition and conversion. Identify and retarget users based on reverse search patterns (e.g. competitor keywords, alternative queries, adjacent market terms). Design and optimize lead funnels using landing pages, ads, and follow-up automation. Track, analyze, and report on campaign performance, adjusting strategies as needed. Conduct keyword research, audience segmentation, and competitor analysis. Collaborate on content, copy, and creative assets (either hands-on or with external help). Explore new tools, tactics, and growth channels that align with our marketing goals. Ideal Qualifications: Excellent leadership and communication skills 2+ years of experience in digital marketing, performance marketing, or growth strategy. Strong knowledge of ad platforms (Google Ads, Meta Ads, YouTube), keyword targeting, and retargeting techniques. Experience with tools like Google Analytics, Meta Pixel, Tag Manager, and campaign tracking. Ability to set up and manage funnels using landing page builders (e.g., Webflow, Carrd, or similar). Familiarity with reverse search intent strategies and competitive traffic capture. Bonus: Comfortable with no-code tools (Zapier, Airtable, Notion) or basic automation. Analytical mindset with strong communication and self-management skills. What We Offer: A 100% remote, flexible work environment. The chance to own marketing strategy and execution. Autonomy to test new ideas and directly impact growth. A fast-moving, collaborative environment that rewards initiative and results. You’re Likely a Fit If You: Think like a strategist and execute like a builder. Enjoy digging into search behavior, testing funnels, and iterating on what works. Are organized, analytical, and comfortable working independently. Communicate clearly and love seeing your ideas turn into measurable growth. Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Moonshot Devs by 2x Sign in to set job alerts for “Marketing Specialist” roles. Bogota, D.C., Capital District, Colombia 3 days ago Bogota, D.C., Capital District, Colombia 2 days ago Bogota, D.C., Capital District, Colombia 4 days ago Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 week ago Bogota, D.C., Capital District, Colombia 1 week ago Bogota, D.C., Capital District, Colombia $1,300.00-$2,100.00 3 days ago Bogota, D.C., Capital District, Colombia 3 months ago Bogota, D.C., Capital District, Colombia 1 week ago Email Marketing Specialist (Fully Remote) Bogota, D.C., Capital District, Colombia 1 week ago Bogota, D.C., Capital District, Colombia 3 weeks ago Colombia $10,800.00-$18,000.00 4 months ago Junior SMM / Community Manager (Spanish) Bogota, D.C., Capital District, Colombia 3 days ago Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 week ago Bogota, D.C., Capital District, Colombia 1 month ago Digital Marketing / Social Media Specialist (Fully Remote) Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr