(PGB-654) - MARKETING SPECIALIST - DIGITAL MARKETING - US STARTUP -

Roverpass


**About Us** We are a fast-growing tech company scaling our marketing operations to meet aggressive growth targets. We’re looking for a **Marketing Specialist** to join our remote team and execute multi-channel campaigns that generate high-quality leads and boost brand visibility. This is a great opportunity to grow fast, work hand-in-hand with a senior marketing leader, and get hands-on with cutting-edge tools in a performance-driven environment. **What You’ll Do** You’ll support the planning and execution of digital campaigns across multiple platforms. Key areas of responsibility include: **Campaign Management**: - Use LinkedHelper and Apollo for outbound lead generation - Track campaign performance and make data-driven optimizations - Publish and schedule social posts with proper UTM tracking - Align messaging across all touchpoints for consistent outreach **Prospecting & Data**: - Build prospect lists with Phantom Buster and other tools - Enrich leads using platforms like Clay - Maintain accurate and clean data in our CRM (HubSpot) - Ensure consistent use of UTM tags and structured tracking **Content & SEO/GEO**: - Leverage AI tools to create basic video and written content - Research keywords and implement SEO/GEO best practices - Optimize landing pages to drive conversions **Analytics & CRM Management**: - Build dashboards to track campaign KPIs - Maintain contact and lead records in HubSpot - Automate flows and track attribution and conversion performance - Share actionable insights from marketing data **Who You Are** - 1-3 years of experience in digital marketing - Strong written and verbal English skills - Experience with CRM systems (ideally HubSpot) - Comfortable juggling multiple projects with attention to detail - Curious, hands-on, and eager to grow in a fast-paced setting **Nice to Have** - B2B SaaS experience - Familiarity with LinkedIn Ads, Google Ads, and enrichment tools - Some design experience (Canva, Adobe tools) - Prior experience working remotely **What We Offer** - Competitive compensation in USD - Flexible, remote work setup (LATAM-based preferred) - Opportunity to work with a top-tier marketing mentor - Growth potential within a rapidly scaling company - Hands-on experience with advanced marketing tech stacks - PTO policy (28 available days per year)

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