Head of Content and Copywriting (focus on LinkedIn content)About Cosign: Cosign is revolutionizing the rental industry with a market-leading rent guarantee product. Our mission is to expand access to housing for renters and increase occupancy for landlords. Backed by leading entrepreneurs and real estate investors, Cosign is built by experienced landlords who understand the needs of the rental market.Role Description: As Head of Content and Copywriting for Cosign, you'll lead our content strategy and copywriting efforts while working with a dynamic, motivated team focused on setting new industry standards. This role spearheads our market intelligence initiatives, transforming complex real estate trends into content that resonates across various platforms, with a primary focus on LinkedIn.Cosign is looking for a rockstar that has experience growing personal/company brands through engaging/educating LinkedIn content. This individual will play a large role in Cosign’s growth and success.Develop and implement strategic content initiatives across digital platforms, with LinkedIn as the primary focusCraft engaging content for multiple channels, including LinkedIn, Twitter, Instagram, and FacebookWrite captivating blogs, thought-leadership articles, and email newslettersOversee the production of visual content, from graphics to animationMaintain a content calendar for timely and consistent communicationConduct thorough analysis of local, regional, and national real estate marketsTransform complex real estate trends into content that resonates through insightful analysis and engaging storytellingCreate and manage multimedia content, including data visualizations, market reports, and trend analyses, optimized for LinkedIn engagementImplement data-driven content optimization strategies to maximize reach and engagement, especially on LinkedInDesign and execute SEO/SEM strategies to boost visibility and drive trafficAnalyze campaign performance with tools like Google Analytics, SEMrush, and LinkedIn AnalyticsCreate visually appealing, targeted campaigns to drive engagementMonitor and analyze emerging digital trends to maintain our competitive edge in the industryProactively explore and implement innovative content formats and engagement strategiesConduct ongoing research to identify new tools and platforms that could enhance our digital presenceDevelop and test creative approaches to increase audience interaction and content effectivenessBasic Qualifications3+ years of marketing and editorial experiencePrevious editorial experience covering real estate, personal finance, data reporting, service journalism, startups and/or creator contentExpert research capabilities, including conducting primary source interviewsSuperior editing and proofreading abilitiesExceptional command of grammar and spellingProven ability to consistently deliver high-quality content while meeting deadlinesProficiency in Adobe Creative Suite or Canva for creating visual contentPreferred QualificationsExtensive experience in content optimization and digital strategy, particularly for LinkedInFamiliarity with creator-led content strategies, especially on LinkedInStrong collaborative mindset and team-oriented approachAbility to excel on small tech-forward and fast-moving teamsExpertise in LinkedIn Ads, Google Ads, and analytics tools (Google Analytics, SEMrush)Strong SEO knowledgeExperience managing social media for startups or within real estateBackground in multi-channel campaign strategy and executionGraphic design skills and experience creating visually appealing marketing materialsWhy Join Cosign?Be part of an innovative team: Collaborate with a creative, high-energy team that values hard work, rapid growth, and team culture.Professional growth opportunities: Pursue opportunities for professional growth within Cosign after demonstrating your ability to execute at a high level.Autonomy and flexibility: Work in a high-trust environment with autonomy to complete your work and take on additional responsibilities that interest you.Direct access to founding team: Work closely with Cosign's founding team, including our CEO, CTO, and Head of Strategy and Operations. #J-18808-Ljbffr