Join to apply for the Senior Manager, Paid Media, Google role at Launch Potato . Get AI-powered advice on this job and more exclusive features. About Us Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, we connect advertisers to customers across all parts of the consumer journey, from awareness to purchase. Headquartered in Delray Beach, Florida, with a diverse international team, our success stems from a high-energy, entrepreneurial culture. We are always looking for like-minded teammates and partners. Must Have 4+ years of experience managing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) Ability to manage large budgets and meet ROAS and revenue KPIs independently Strong analytical skills using Looker, Tableau, Excel (Pivot Tables, Vlookups) Ability to create compelling ad copy and collaborate on creative assets Excellent collaboration and communication skills Experience Minimum of 4 years managing Google Ads campaigns across multiple types, with the ability to report and act on campaign data independently. Your Role Drive growth and profitability by leading strategy, execution, and optimization of Google Ads campaigns across channels and verticals. Performance Expectations Own pacing, reporting, and performance for all campaigns, ensuring goals are met Manage creative assets and maintain an organized library Plan, launch, and optimize campaigns with clear objectives Monitor and optimize campaigns to improve CTR, reduce CPA, and increase ROAS Document tests and share learnings with teams Collaborate with business leads and teams to identify trends and provide updates Use research tools to understand markets and identify growth opportunities Become the internal expert on Google Ads strategy Competencies Deep knowledge of Google Ads ecosystem Data-driven decision-making skills Organizational skills for managing multiple campaigns Cross-functional collaboration Proactive performance improvement mindset Clear communication skills Adaptability in a dynamic environment Additional Information Join a profitable, high-growth company committed to diversity and inclusion. We are an Equal Employment Opportunity employer. #J-18808-Ljbffr