Job Description As a Marketing Cloud Analyst at IBM Consulting, you will have the opportunity to work with clients across multiple industries to improve their hybrid cloud and AI journey. You will be responsible for understanding conversion best practices, focusing on CRO (Conversion Rate Optimization), and mastering the appropriate marketing channels. - Understand conversion best practices, focusing on CRO (Conversion Rate Optimization). - Master the appropriate marketing channels: Email marketing, SMS, Push, among others. - Orchestrate the best copy and CTAs (Call to Action) based on feedback from Operations. - Define accelerated growth strategies based on techniques such as Ads, viral marketing, and optimized UX/UI. Identify bottlenecks in the conversion funnel and propose improvements. - Review messages based on results. - Look for new ways to convert through continuous content optimization. - Scale the assets and capabilities of offers and communications. - Determine, propose, and adjust the communication flow with the project's functional management. The ideal candidate will have knowledge and experience in CRO Tools / A/B Testing, Google Analytics, experience running owned media campaigns (email marketing, SMS, push notifications, RCS), and knowledge of Power BI or other visualization tools. Required Technical And Professional Expertise Knowledge and experience in: - CRO Tools / A/B Testing - Google Analytics - Experience running owned media campaigns (email marketing, SMS, push notifications, RCS) - Knowledge of Power BI or other visualization tools - Excel level: Intermediate - Advanced - Knowledge of e-commerce platforms - Analytical Skills - Excellent verbal and written communication skills - Additional: Knowledge of Google Tag Manager, Knowledge of email sending tools