Vertiv Bogota, D.C., Capital District, Colombia Performance Marketing Traffic Agent Vertiv Bogota, D.C., Capital District, Colombia 23 hours ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Vertiv The position holder has operational responsibility for advertising actions in the assigned region, including activation (implementation), optimization (deployment) and acceleration of demand (conversion). This role makes use of best practices in digital marketing for planning, activation, monitoring and optimization of strategies in the execution of its actions to achieve demand generation, retention and drive new opportunities. RESPONSIBILITIES Planning, execution, tracking and improving of digital paid campaigns following the instructions of the regional performance marketing led. Segmentation and Audiences creation. Monitoring campaign performance regularly and proposing optimization actions to manager and stakeholders. Creating text ads in English based on the correct information that is available on the topic, or proposing English-language versions of ads for translation into other Americas languages Creation of buyer personas and definition of audiences. Contributing to budget allocation and ensuring efficient budget management across paid advertising campaigns under your control Participating actively in planning meetings, depending on project needs and stakeholder requests Liasing with AMERICAS Content / SEO / Web team / Product Owners / Lines of Business representatives / Field Marketing Managers etc. to align on shared objectives and tactics and ensure no overlapping of efforts. Creating text ads, display and video ads with the graphic design team support in English based on the correct information that is available on the topic, or proposing English-language versions of ads for translation into other Americas languages. Reporting and dashboard creation. KPIs management to track and improve the results. Being prepared to tackle new paid advertising platforms, as per project requirements. UTM Codes creation. Marketing automation support. eCommerce paid media promotion. Global marketing programs alignment and support. Works closely with the central marketing teams to ensure alignment on demand program key messages and goals. Collaborates with the field and central marketing teams to ensure cohesive creation, execution, and testing/optimization to increase engagement. Supports the documentation and communication/distribution of best practices for demand marketing program implementation across the organization, including recommendations for improvements. Acts as a key player and advocate for testing and optimization, promoting data-driven risk-taking by demand marketers. Demonstrating and cultivating an interest in trends and best practices in Paid Media, as well as in digital continuity solutions and digital marketing Developing and maintaining productive work relationships with internal stakeholders and colleagues in other departments QUALIFICATIONS Minimum Job Qualifications: 3-5 years of experience Strong understanding of digital marketing principles. Familiarity with Google Ads, Meta Ads and LinkedIn Campaign Manager. Marketing experience in a business-to-business environment. Analytics: Reporting and Dashboards experience (GA4, Data Studio). Knowledge of Inbound/outbound marketing methodologies. Intermediate verbal and written English language communications skills – able to present thoughts and ideas clearly and concisely to internal stakeholders. Working knowledge of tools in digital experience and demand marketing, along with established tools such as Google Analytics, Tag Manager, social media platforms, social ads, Google Ads, Programmatic ads. Knowledge of Inbound marketing methodologies. Preferred Qualifications: Experience of ABM (account-based marketing) preferred. Paid media platforms experience (Google Ads, LinkedIn for Business, Meta for Business). SEO, web and keyword research improving platforms (SEMRush, Similar web, Alexa etc.). Performance oriented (KPI management). Budget Management. Graphic Design Skills. Creativity. EDUCATION AND CERTIFICATIONS Marketing/Advertising/Comunnication Degree Desired Digital Marketing/Digital Advertising specialization/certifications Google Ads certifications (At least Search, Display and Video) LinkedIn for Business Certification. Meta Advertising platforms certifications. Google Analytics basic certification (GA4). Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing Industries IT System Data Services Referrals increase your chances of interviewing at Vertiv by 2x Get notified about new Digital Marketing Specialist jobs in Bogota, D.C., Capital District, Colombia . 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