About Us : At InVitro Capital, we’re transforming industries with cutting-edge AI, robotics, and automation solutions that drive real-world impact in sectors such as electrical, medical, and beyond. As we expand our digital marketing capabilities, we are seeking a highly skilled Senior Marketing Automation Manager with at least 10 years of hands-on experience. This role focuses on delivering plug-and-play automation solutions to drive customer engagement and support the growth of our portfolio companies. We pride ourselves on an innovative, collaborative culture that rewards agility and results. Key Responsibilities : - Automation Strategy & Implementation : Design, deploy, and manage advanced marketing automation strategies across email, CRM, social, and other digital channels to optimize customer engagement and conversion rates. - Platform Management : Oversee the integration and optimization of leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot). - Campaign Design & Execution : Develop and execute customer lifecycle campaigns that produce immediate, measurable improvements in engagement, conversion, and retention. - Data-Driven Optimization : Leverage analytics and reporting tools to continuously refine automation workflows and enhance overall performance. - Cross-Functional Collaboration : Coordinate with SEO, SEM, and creative teams to ensure a unified digital marketing strategy. - Plug-and-Play Impact : Deliver rapid and impactful improvements to our marketing operations using your proven expertise. - Programmatic Advertising Management & Optimization : Develop, execute, and optimize programmatic ad campaigns—managing DSP platforms, bid strategies, and audience segmentation—to complement our automation efforts and drive targeted, data-driven ad placements. Requirements Minimum Qualifications : - Experience : At least 10 years of hands-on marketing automation experience with a proven record of driving significant business results. - Programmatic Marketing Experience : Prior experience planning, executing, and optimizing programmatic advertising campaigns. - Education : Bachelor’s degree in Marketing, Business, Computer Science, or a related field. - Technical Proficiency : Advanced knowledge of marketing automation platforms and a strong grasp of data analytics and campaign optimization. Familiarity with programmatic advertising platforms (DSPs, DMPs) and digital ad buying processes is a plus. - Results-Oriented : Demonstrated capability to deliver plug-and-play solutions with minimal ramp-up time. - Communication Skills : Excellent verbal and written proficiency in English. Preferred Qualifications : - Startup Experience : Experience working with early-stage startups, demonstrating the agility to thrive in dynamic environments. - Cross-Channel Expertise : Ability to integrate automation with other digital marketing functions seamlessly. Benefits Why Join InVitro Capital? - Build the Future of AI : Work on cutting-edge products that are transforming how SMBs operate across industries. - Be a Founding Force : Take a hands-on role in launching and scaling high-impact startups. This isn't a typical 9-to-5—it’s a fast-paced, all-in startup environment. - Work with the Best : Join a team of seasoned entrepreneurs and industry experts who are passionate about building things that matter. - Thrive in a Collaborative Culture : We foster a supportive, low-ego environment where great ideas win and people grow together. - Earn What You Deserve : We offer competitive compensation ranging from $2,000 to $3,000 per month (base plus bonus). Our compensation package is designed to reward high performance, with opportunities for additional incentives based on campaign and programmatic success.