Descripción Lead and build an analytics team with a strategic focus on improving marketing and business performance. Develop and implement predictive models and machine learning algorithms to forecast customer behavior and market trends. Align marketing strategies with business goals through close cross-functional collaboration. Continuously adopt new analytical methods and technologies to maintain competitiveness. Provide detailed reports to senior management on the impact of analytics-driven strategies. Establish and monitor key analytical metrics aligned with strategic objectives. Ensure clean, integrated, and accurate data from various sources (, web, CRM, social media). Analyze marketing campaign ROI and performance across channels (email, paid ads, social). Design and evaluate A/B tests to improve engagement and conversions. Use analytics to inform pricing strategies and promotions for revenue growth. Promote innovation and the use of new analytics tools and techniques within the team. Manage analytics resources efficiently and cost-effectively. Ensure team proficiency in analytics platforms such as Google Analytics, Adobe Analytics, SQL, and Power BI. Evaluate and implement new technologies for better data analysis and visualization. Uphold data privacy and compliance standards. Maintain data integrity and governance policies for accuracy and consistency. Support other duties and special projects as assigned. Perfil buscado (h/m) Education/Certification: Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related field. A Master's degree or higher is preferred. Certifications like Certified Analytics Professional (CAP), Google Analytics IQ, or others related to specific tools or methodologies used in analytics are a plus. Experience Required: 5-8 years in analytics or a related field, with at least 2-3 years in a managerial or leadership role overseeing analytics teams. Strong expertise in statistical modeling, machine learning, predictive analytics, and data interpretation. Experience working in DTC e-commerce strongly preferred whether B2B or B2C. Experience leading and developing a team of analysts or data scientists. Proficient in analytical tools and software (, R, Python, SQL, Tableau, SAS, Power BI and Google Analytics 4). Strong foundation in statistical tests, distributions, maximum likelihood estimators, etc. Experience in the marketing domain, understanding of market dynamics, customer behavior analytics, campaign analysis, etc. particularly in reference to e-commerce businesses. Proven track record of managing analytics projects from conception through execution, including defining KPIs and ROI analysis. Ability to align analytics initiatives with broader business goals and strategic plans. Strong ability to communicate technical data insights to non-technical stakeholders to influence decision-making. Ability to approach complex business problems analytically with a detail-oriented mindset. Qué Ofrecemos We offer the opportunity to be part of a growing company, with professional growth opportunities and a very competitive compensation package.