Senior Marketing Specialist – Healthcare Marketing with Purpose Senior Marketing Specialist – Healthcare Marketing with Purpose 3 days ago Be among the first 25 applicants Direct message the job poster from CloserMed Closer Entreprises and Partners for a Closer World Help Us Connect Doctors with underserved Communities Are you a senior marketing professional who wants to make a real difference? We are a looking for a freelancer to work with our mission-driven Recruitment & Marketing agency dedicated to helping doctors and healthcare organizations thrive —and more importantly, helping patients find the care they need. This role isn’t just about metrics and campaigns. It’s about using marketing as a force for change—first, by helping attract the right doctors to the communities that need them most , and then by boosting those doctors’ visibility and reputation to help them quick start their mission . You’ll be helping them build their patient base while ensuring more people access trusted, local care. CloserMed is a purpose driven team of business services and management consultants specialized in Healthcare. Our services span multiple areas, including marketing, recruitment, soft skills training, and more. We are part of Closer World (www.closerworld.co) , a larger global enterprise whose ultimate purpose is to create a closer world—one that brings individuals, people, animals, and the planet into greater harmony. What You’ll Be Doing The Senior Marketing Specialist rolewill unfold in two high-impact phases: 1. Attracting Quality Doctors to Underserved Communities You'll work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to the regions where they are needed most. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians. 2. Helping Doctors Build Their Practice and Patient Base Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships. Your responsibilities will include: Designing and executing localized marketing strategies that will attract doctors to work in these underserved communities Designing and executing localized marketing strategies that will attract patients to newly settled doctors and healthcare organisations. Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies Running digital paid campaigns (Meta, Google, LinkedIn, etc) to build awareness and trust Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organisations Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more 5+ years in marketing, with proven results in B2C or community-oriented campaigns Strong experience with performance marketing , local SEO , and multichannel strategy Excellent copywriting, brand storytelling, and content development skills A passion for healthcare, purpose-driven work, or community building Hands-on experience with Google Ads, Meta Ads Manager, email tools, and analytics platforms Purpose-Driven : You’ll help both new doctors build their practice and help patients access the care they deserve. Remote : Work from anywhere Impact-First Culture : We measure success in outcomes, as well as in clicks and conversions. Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Marketing Industries Business Consulting and Services, Hospitals and Health Care, and Health and Human Services Referrals increase your chances of interviewing at CloserMed by 2x Sign in to set job alerts for “Marketing Specialist” roles. 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