Job Title: Social Media Manager We are seeking an experienced Social Media Manager to join our team and lead our social media presence. This is a full-time, remote position that requires strong organizational skills and the ability to work independently in a fast-paced environment. About the Role: - Develop a monthly content calendar aligned with brand voice and visual identity - Create and schedule multi-format content for platforms like Instagram & TikTok - Monitor social trends and continuously optimize content strategy for engagement and reach Responsibilities: 1. Content Planning & Execution: - Develop a monthly content calendar (3–4 posts/week) aligned with brand voice and visual identity - Create and schedule multi-format content (graphics, videos, captions, stories) for platforms like Instagram & TikTok - Monitor social trends and continuously optimize content strategy for engagement and reach - Influencer & PR Management: - Vet and respond to inbound influencer inquiries, selecting best brand fits - Oversee PR box coordination, shipment tracking, and post-follow-up - Maintain a detailed influencer tracker with engagement metrics and relationship status - Cultivate long-term influencer relationships and negotiate paid/organic partnerships - Sales & Cross-Team Collaboration: - Collaborate with sales and marketing to align social strategy with promotions and campaigns - Share performance insights and influencer ROI with stakeholders - Community Engagement & Growth: - Manage DMs and comments to nurture community connection - Identify new partnership and UGC opportunities - Plan and execute giveaways and community-building activities Requirements: - 2+ years of experience in social media management (brand or agency) - Deep understanding of Instagram & TikTok algorithms, trends, and best practices - Proven experience managing influencer campaigns from outreach to execution - Strong written and verbal communication skills - Organizational excellence and fluency with scheduling tools (Later, Hootsuite, etc.) Nice to Have: - Background in e-commerce or DTC brands - Basic graphic design and video editing (Canva, CapCut) - Familiarity with analytics tools (Google Analytics, Instagram Insights) Why Join Us? Shape the voice and presence of a growing brand, join a supportive and creative remote team, and work flexibly from anywhere.