Job Title: Media Buyer Location: Remote (Latam) / EST Employment Type: Full-time About the client: This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. Threy combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients. Role Overview: We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably. Key Responsibilities: - Develop and manage paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, Tik Tok, and emerging ad networks. - Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy. - Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.). - Monitor campaign performance daily, making data-driven optimizations to improve ROI. - Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact. - Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams. - Stay updated on industry trends, platform updates, and best practices in digital advertising. Requirements Requirements: - 2+ years of experience as a Media Buyer or Paid Ads Specialist, ideally in an agency setting. - Strong expertise with Meta Ads Manager, Google Ads, Tik Tok Ads, and programmatic platforms. - Proven experience managing budgets of $50K+/month and scaling campaigns effectively. - Solid understanding of digital marketing funnels, attribution models, and tracking tools (GA4, UTM, Pixels, etc.). - Data-driven mindset with strong analytical and problem-solving skills. - Excellent communication and reporting skills. - Self-starter with the ability to manage multiple accounts and priorities in a fast-paced environment. Preferred Qualifications: - Experience in eCommerce, lead generation, or performance-based campaigns. - Familiarity with third-party tools (e.g., Hyros, Triple Whale, Supermetrics). - Basic knowledge of CRO, copywriting, and creative briefing. Benefits Compensation & Benefits: - Competitive salary based on experience. - Performance bonuses and growth opportunities. - Flexible working hours and remote work setup. - Collaborative and innovative team environment.