Role Summary As a Digital Advertising Strategist, you will be responsible for developing and optimizing advertising campaigns to drive business results on e-commerce platforms. This role involves managing and analyzing ad performance, conducting keyword research and competitor analysis, and collaborating with cross-functional teams to align client objectives with advertising efforts. - Proven experience in PPC campaign management and optimization. - Strong expertise in search engine marketing (SEM) principles and tools like Google Ads or Amazon Ads. - Proficiency in data analysis and interpretation to inform advertising decisions. - Excellent communication skills with the ability to work collaboratively across teams.