6 days ago Be among the first 25 applicants MapVX is a fast-growing B2B SaaS platform specializing in interactive digital mapping and indoor wayfinding solutions for commercial real estate, retail spaces, hotels, airports, and healthcare infrastructure. We help enterprise clients across Latin America and beyond transform their physical spaces into smart, navigable environments. We’re seeking a highly experienced and strategic Digital Marketing Manager to lead and scale our marketing efforts with a strong focus on qualified lead generation, brand visibility, and conversion-driven campaigns across digital channels. This is a mission-critical role designed for a data-driven marketer who thrives in fast-paced environments and has a proven track record of driving growth in B2B SaaS or technology-driven businesses. Key Responsibilities 1. Strategic Leadership Lead the development and execution of the company’s digital marketing strategy in alignment with business objectives and revenue targets. Manage and mentor a growing marketing team, agency partners, and freelancers as needed. 2. Demand Generation & Performance Marketing Plan and execute lead generation campaigns across SEO, Paid Media (Google Ads, LinkedIn, etc.), and Affiliate/Partner Marketing. Drive inbound marketing performance with a focus on high-quality B2B lead acquisition and funnel conversion. Continuously optimize all digital marketing channels, including search engines, paid platforms, and organic social, to maximize visibility, traffic quality, and engagement. Apply A/B testing and data analysis to refine campaign performance and lower cost-per-lead (CPL). 4. Content Marketing & Thought Leadership Oversee the creation and distribution of compelling, value-driven content across platforms (website, blog, LinkedIn, newsletters) that educates and nurtures our target enterprise audience. Ensure brand voice, positioning, and messaging are consistent and resonant with buyers across the sales cycle. 5. Brand Awareness & Positioning Develop and execute brand awareness campaigns to build credibility and visibility in target markets and industries. Collaborate with sales and leadership to align messaging, case studies, and positioning with go-to-market (GTM) priorities. 6. Analytics & Reporting Track, analyze, and report on marketing KPIs, campaign performance, ROI, and pipeline impact using tools like Google Analytics, HubSpot, and campaign dashboards. Translate insights into actionable recommendations and iterate quickly for continuous improvement. Requirements Experience Minimum of 5 years of experience leading digital marketing initiatives for B2B SaaS or tech companies. Proven expertise in SEO, paid acquisition, and affiliate/partner marketing. Experience managing marketing strategy across LATAM markets is a strong advantage. Industry Knowledge (Preferred but not required) Familiarity with verticals such as commercial real estate, retail, hospitality & tourism, airports, or healthcare infrastructure in LATAM. Proficiency with Google Ads, Google Analytics, HubSpot or similar CRM/marketing automation tools, Canva or Adobe Suite (Photoshop), and Google Workspace. Skills & Attributes Strong analytical mindset with the ability to translate data into business outcomes. Excellent communication skills in both English (B2 level or higher) and Spanish. Self-starter with strategic vision and a hands-on approach to execution. If you are passionate about leveraging data-driven marketing to power the growth of a cutting-edge SaaS platform in Latin America and beyond, we’d love to hear from you. Apply now and be part of shaping the future of smart spaces with MapVX. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at MapVX by 2x Sign in to set job alerts for “Marketing Manager” roles. Mexico $100,000.00-$230,000.00 3 weeks ago Mexico City Metropolitan Area $1,500.00-$1,500.00 3 weeks ago Mexico City Metropolitan Area 3 weeks ago Mexico City Metropolitan Area $1,500.00-$1,500.00 2 weeks ago Mexico City Metropolitan Area $1,500.00-$1,500.00 4 weeks ago Mexico City Metropolitan Area $1,500.00-$1,500.00 3 weeks ago Mexico City Metropolitan Area $1,500.00-$1,500.00 3 weeks ago Senior Amazon Brand Manager - Future Opportunities Mexico City Metropolitan Area 2 months ago Mexico City Metropolitan Area $1,500.00-$1,500.00 4 weeks ago Gustavo A. Madero, Mexico City, Mexico 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr