Location : Colombia Job Overview We are looking for a performance-focused Analyst or Senior Analyst to join our AI & Data Strategy team, specializing in marketing performance, campaign attribution, and user journey analytics. This role will work closely with the marketing team to quantify impact, optimize spend, and build visibility into digital customer behaviors across web and app platforms. You’ll be responsible for developing reporting frameworks and funnel analytics that help optimize how we acquire, convert, and retain customers, directly influencing strategic decisions and ROI. Key Responsibilities Campaign Analytics & Performance Insights Quantify the performance of multi-channel marketing campaigns, including email, paid media, lifecycle, and in-app flows Define and maintain core campaign KPIs such as CAC, CTR, CVR, LTV, and ROAS (Open rate, Click Rate, Bounce Rate, Attribution). Build dynamic dashboards using Amazon QuickSight, Tableau, or Power BI to report campaign performance and funnel conversion trends Run post-campaign analyses to inform budget allocation and targeting strategies Support Analysis of A/B testing and other experiments from marketing. User Journey & Funnel Analysis Track engagement drop-off and optimize conversion flows across platforms Partner with marketing to measure A/B and multivariate tests across key touchpoints Uncover insights on product engagement by integrating event-level web and app data (Smartlook, Clevertap, Google Analytics, Firebase, etc.) Data Integration & Reporting Automation Collaborate with data engineers to automate data pipelines and maintain high-integrity campaign reporting Integrate first-party, CRM, behavioral, and campaign data for unified performance reporting Build scalable reporting solutions for marketing automation platforms like Mailchimp or equivalent Minimum Qualifications Bachelor's/Master’s degree in a quantitative field (e.g., Analytics, Economics, Computer Science, or related) Minimum 3 - 5 years of experience in data analytics, marketing analytics, or performance reporting Advanced proficiency in SQL for data extraction and transformation Hands-on experience with at least one BI tool: Amazon QuickSight, Tableau, or Power BI Strong grasp of Google Analytics, user segmentation, and campaign lifecycle reporting Ability to quantify impact, present insights, and influence non-technical stakeholders Preferred Skills & Certifications Familiarity with data pipeline orchestration (e.g., dbt, Airflow) and cloud platforms (AWS, Snowflake, Redshift) Experience working with product or marketing event trackers (e.g., Segment, Firebase, Mailchimp) Certifications such as Google Analytics, AWS Data Analytics, or Tableau are a plus Familiarity with MailChimp and Marketing campaign design, and tracking #J-18808-Ljbffr