LATAM Marketing Intelligence & Demand Generation Lead SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability. Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource. LATAM MARKETING INTELLIGENCE & DEMAND GENERATION LEAD MISSION OF THE POSITION: To be the data engine of SGS LATAM’s marketing transformation by leading the development and activation of marketing intelligence and demand generation initiatives that are fully aligned with the region’s growth strategy. This role is responsible for converting insights into opportunity by uncovering customer needs, whitespace, market risks, and commercial trends to drive more profitable decisions. The mission is to provide business-critical analytics and lead scalable, insight-led demand generation strategies that increase top-line revenue, reduce CAC, and accelerate pipeline growth across high-value services. KEY RESPONSIBILITIES: Lead the design, execution, and continuous optimization of insight-led demand generation strategies across LATAM, co-owning commercial targets with Sales and ensuring alignment with revenue goals, pipeline objectives, and service-level priorities. Build and maintain robust marketing and commercial performance dashboards using platforms like Salesforce, Tableau, and Power BI to track CAC, LTV, MQL-to-win ratios, funnel velocity, and campaign ROI per sector and geography. Identify high-potential market segments and whitespace opportunities through strategic segmentation and opportunity sizing—enabling SGS to proactively position its premium services in sectors such as mining, agrifood, sustainability, industrial manufacturing, and digital services. Partner closely with Commercial Marketing & ABM Partners to localize data-driven recommendations, supporting them in developing and executing precision ABM campaigns with measurable ROI and pipeline influence. Translate customer behavior insights, external trends, and competitive benchmarking into campaign guidance, helping country teams pivot rapidly and stay relevant in volatile or changing market conditions. Own the integration and optimization of marketing and CRM systems—Salesforce, HubSpot, Google Analytics, and other tools—to ensure reliable forecasting, budget efficiency, and visibility into campaign effectiveness in real-time. Act as a strategic advisor to the Regional Marketing VP and Country General Managers by identifying early signals of declining pipeline, segment risk, or underperformance, and activating corrective demand generation actions with agility. Serve as the lead architect of attribution modeling methodologies and support country teams in measuring what works, scaling what succeeds, and discontinuing ineffective efforts quickly. EDUCATION / SPECIALIZATION / CERTIFICATIONS: Degree in Business Analytics, Marketing, Economics, or related field. Preferred certifications: Google Analytics, HubSpot, Salesforce, PowerBi, Tableau, or ABM Strategy. EXPERIENCE: 6+ years in marketing analytics, demand generation, or sales enablement functions. Proven experience in B2B marketing ecosystems with focus on data-led performance. Strong knowledge of CRM tools, marketing automation, and digital lead funnels. Experience driving measurable commercial outcomes through demand generation. #J-18808-Ljbffr