Location: Fully-Remote LATAM About Us GOAT builds and runs the backend of great brands and agencies — spanning brand, digital, marketing, and operational strategy across 4 continents and 7 countries. We embed into agencies to launch, scale, and stabilize their backend — from identity and positioning to web, tech, performance, and retention. We take over when delivery breaks. We acquire when alignment is too valuable to ignore. We also operate a portfolio of specialized agencies with their own direct-to-client presence. For these, we speak directly to founders and marketing leads — shaping perception, showcasing work, and driving demand. We’re hiring a marketing lead to own both lanes. This is a dual mission: • Grow GOAT’s reputation and pipeline across agency partners, acquisition targets, and global brands. • Market our owned agencies directly to clients — with clarity, depth, and relevance. You’ll architect the system that markets our system — and craft stories that convert before we ever enter the room. The Role What We Are Seeking We’re not looking for someone to manage a calendar. We’re looking for someone to build a content engine with leverage at its core. GOAT is stepping into a sharper identity and global posture — and we need a senior content and brand strategist to bring that system to life. Someone who’s either done it before, or knows they could’ve — if they hadn’t been limited by red tape, lack of trust, or weak infrastructure. You’ll work directly with the founder, a 20-year industry veteran, to craft and execute a content-led growth strategy. This means setting the vision, owning the system, and collaborating across teams to turn thinking into scalable assets. We don’t do one-offs. We do layered leverage: • Video becomes audio, becomes copy • Long-form becomes short-form • Thought leadership becomes demand generation • Content becomes gravity — for GOAT, our partners, and our portfolio brands You won’t be handed a list of posts. You’ll be building the machine that defines what we say, how we say it, and where it lands. If you’ve been waiting to do this right — this is your shot. Our Values Willing to Learn — Curious minds thrive here. We embrace learning and growth. Structured — We believe in process, organization, and clear documentation. Does the Work — Action-takers who follow through succeed at GOAT. Open, Honest, and Clear — Transparency is core to how we operate. Pragmatic — We prioritize impact and focus on what works. Key Responsibilities Own the rebrand rollout Activate GOAT’s new identity across web, email, LinkedIn, and other platforms. Ensure every touchpoint reflects our tone, posture, and clarity. Architect the content engine Design a system for leveraged storytelling — long-form to short-form, video to copy, internal to external. Build reusable formats that scale across GOAT, our partners, and our owned agencies. Run the channel strategy Shape how and where we show up. Plan campaigns across organic and paid in collaboration with our Performance team. Guard the voice Write headlines, scripts, and strategic copy that clarify what GOAT stands for. You’ll be the final filter for tone, quality, and intent — even when others execute. Drive cross-functional collaboration Work closely with Accounts, Projects, and Impact to turn internal knowledge into public assets. Coordinate with our designers, developers, and marketers — guiding what gets made, where it goes, and why. Lead with results Use performance data to decide what gets scaled, paused, or recut. You’re not chasing content. You’re chasing traction. Spot and shape what’s next Identify emerging formats, platform shifts, or audience behaviors that give us edge. Drive innovation without distraction. Ideal Profile Qualifications 5+ years of experience in content, brand, or marketing strategy Proven ability to build or scale a content system that drives measurable growth Excellent writing and editorial judgment — across video, copy, and campaigns Experience collaborating with design, development, and performance marketing teams Able to set strategy and approve execution across formats and teams Familiar with tools like Figma, Slack, G Suite, and marketing platforms (e.g., Klaviyo, GA, Notion, etc.) Strong understanding of how organic, paid, and partner content complement one another Bonus: background in beauty, B2B, or DTC sectors Bonus: experience producing or overseeing podcasts, webinars, or live event content What's on Offer? Competitive salary at a growing agency with U.S.-focused clients. Direct collaboration with leadership and strategic input. Clearly documented workflows and processes. Paid time off and local holidays. Flexible hours (our approach: meet deadlines, manage your schedule). Paid 2x/month in local currency or USD (salary fixed in USD). Opportunity to build a marketing engine from the ground up.