Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential. Title and Summary Director, Product Manager, Consumer Acquisition & Engagement (CA&E) Overview Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth. The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Director product lead for the Latin American and Caribbean region to oversee product solutions and P&L management for our CA&E Line of Business: Marketing Services. This role requires deep expertise in managing Marketing Services, ensuring the product is scaled across the region. The candidate must understand the competitive landscape, meet local market needs, and proactively enhance and innovate the product line by gathering requirements for future development. The role involves delivering the product go-to-market strategy and partnering with Commercialization teams to incorporate the product into the broader solutions portfolio to achieve business outcomes. Collaboration with regional and global product leads, Services Business Sales Leads, and Account Managers is essential. Reporting directly to the Regional Marketing Services Product Management Lead, this individual will ensure product maximization of funding pools and facilitate sales and customer engagement. Key Responsibilities Act as Product Owner for Marketing Services. Bring global product use cases to the region. Align with and understand the global roadmap. Track budget and forecast. Lead product localization and go-to-market strategies. Manage studio processes, including pricing. Engage in pilots and manage vendor/partner relationships. Source offers in-market. Regional SME Responsibilities Understand the competitive landscape. Map regional pain points and needs. Conduct training and educational sessions for Account Managers and Sales teams. Measure value and articulate impact. Qualifications and Skills Fluent in English; Spanish highly desirable. Proven experience in product, sales, or marketing client services with a focus on growth. Expertise in Digital Marketing and Martech solutions. Experience mainly from Financial Institutions, Fintechs, high tech, IT industries, or digital marketing agencies. Strong business acumen and innovative, customer-centric solution delivery. Experience launching and scaling products in dynamic markets. Consultative mindset with storytelling and influencing skills. Experience developing go-to-market strategies and sales enablement. Recognized as a senior digital marketing SME with complex deal engagement skills. Deep understanding of market and industry trends. Creative problem solver, growth-oriented, adaptable. International and matrix organizational experience preferred. Excellent networking, communication, and storytelling skills focused on results. Ability to work across diverse teams and cultures. High analytical skills and data-driven decision-making experience. Degree from top universities in Business, Engineering, Economics; postgraduate in Marketing or related areas highly desirable. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks carry inherent risks. Every employee must: Follow Mastercard’s security policies and practices. Ensure confidentiality and integrity of accessed information. Report security violations or breaches. Complete mandatory security trainings. #J-18808-Ljbffr