WPP Media Bogota, D.C., Capital District, Colombia Account Director WPP Media Bogota, D.C., Capital District, Colombia 1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm;, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com. About GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm;, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com. Role Summary And Impact We are seeking a highly motivated and experienced Cross-Discipline Director to lead the strategy and execution of integrated digital marketing campaigns, encompassing both Social Media and Search Engine Marketing (SEM). This role requires a deep understanding of both disciplines, with the ability to develop and implement holistic strategies that maximize ROI and achieve our clients' business objectives. The Cross-Discipline Director will be responsible for the end-to-end management of campaigns, from planning and budgeting to execution and performance analysis, working closely with internal teams and creative agencies. The Manager will have one direct report under them and work side by side with another Manager. This role oversees the day to day operations within the Beauty & Wellbeing business unit for a large CPG. Skills And Experience At GroupM, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & GroupM's shared core values: - Be Extraordinary by Leading Collectively to Inspire transformational Creativity. - Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. - Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Key Responsibilities - Cross-Channel Strategy: Develop and implement integrated digital marketing strategies that encompass Social Media and SEM, ensuring synergy between both platforms to maximize impact and efficiency. - Strategic Planning: Create comprehensive and detailed marketing plans, including objectives, KPIs, targeting strategies, timelines, and budget allocation. - Budget Management: Manage and optimize the budget allocated to campaigns, ensuring cost-effectiveness and return on investment. - Campaign Management: Oversee the execution of campaigns across Social Media and SEM, including setup, optimization, and performance monitoring. - Analysis and Reporting: Analyze campaign results, generate performance reports, and present recommendations for continuous optimization. - Team Leadership: Lead and motivate a team of Social Media and SEM specialists, fostering a collaborative and high-performing environment. - End-to-End Service: Manage the full campaign lifecycle, from initial planning to final delivery and performance analysis. - Stay Up-to-Date: Keep abreast of the latest trends and best practices in Social Media and SEM, adapting strategies to ensure competitiveness. - Client Relationship Management: Emphasis added on client growth and satisfaction, reflecting the end-to-end ownership of the client relationship. Requirements & Qualifications - 7 - 9 years of experience in digital marketing - 3 years of experiene in Client Relationship Management: Act as the primary point of contact for the client, presenting strategies, results, and recommendations. - Proven experience in budget management and campaign execution across both disciplines. - Strong understanding of Social Media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and Search Engine Marketing platforms (Google Ads, Bing Ads, etc.). - Strong analytical and problem-solving skills. - Excellentcommunicationand presentationskills. - Ability to work collaboratively and lead cross-functional teams. - Experience in client relationship management. - Google Ads and Social Media platform certifications are a plus. Life At GroupM & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions,life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and free Headspace subscription, and more. GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad. Please read our Privacy Notice (https://www.groupm.com/groupm-privacy-notice-for-recruitment/) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. En atención a la naturaleza del cargo en Modalidad de Teletrabajo o Híbrido que desempeñará el candidato, se informa que el trabajo deberá realizarse dentro del Territorio Colombiano, por lo que la aplicación a este cargo únicamente es posible para personas domiciliadas y con permiso de trabajo en el territorio nacional. Así mismo, se aclara que el contrato de Teletrabajo no es una opción para la contratación o cambio de domicilio en el extranjero. requisitionid:1426 Seniority level - Seniority level Mid-Senior level Employment type - Employment type Full-time Job function - Job function Sales and Business Development - Industries Advertising Services, Marketing Services, and Technology, Information and Internet Referrals increase your chances of interviewing at WPP Media by 2x Get notified about new Account Director jobs in Bogota, D.C., Capital District, Colombia. 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