About Us We are a fast-growing, close-knit digital services company specializing in SEO, product and web content management, social media management, performance marketing, e-commerce management, CRM, email marketing automation, DX development, data management and analytics, project management, digital consultancy, and recruitment. As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota, and Portland. With our talented team and A+ client portfolio, the world is our oyster. We are looking for a Senior Data Analyst to join our team in Bogota, Colombia. Responsibilities: - Design audience segmentation strategies aligned with customer journeys and campaign objectives. - Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting. - Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data. - Define audience use cases across channels including email, paid media, on-site personalization, and app messaging. - Support experimentation strategies through strategic audience design (e.g., test vs. control groups). - Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis. - Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage. - Align with data and MarTech teams on available data inputs and platform capabilities to enable strategic delivery. - Maintain awareness of industry trends in personalization, audience design, and privacy regulations. Qualifications: - 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning. - Strong understanding of digital customer journeys and lifecycle marketing strategies. - Familiarity with marketing analytics tools and CDPs. - Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies. - Basic proficiency in SQL or similar tools to support analysis and audience logic validation. - Experience interpreting marketing goals and translating them into audience design and segmentation logic. - Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks. - Background in B2C sectors such as retail, eCommerce, or subscription services preferred. What We Offer: - Remote Work Model: Flexible work arrangement to enhance productivity and work-life balance. - Meal Allowance: Meal card of 14,000 COP per working day. - Private Health Insurance: Comprehensive health insurance coverage. - Birthday Time Off: Half-day off on birthdays. - Additional Annual Leave Days: 5 additional leave days in the first year. - Mental Health & Support: Access to mental health support resources. - Referral Program: Referral incentives for successful referrals. - Self-Improvement: Opportunities for professional growth and development. - Team Environment: Collaborative and dynamic work environment.