Senior Marketing Manager - Colombia Senior Marketing Manager - Colombia Apply locations Bogota time type Full time posted on Posted 19 Days Ago job requisition id R25_00411 RESPONSIBILITIES Lead all in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as advocacy, Commercial, and external partners/agencies to deliver with excellence. Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage. Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of the impact of activities, robust program plans, and strong assets to drive brand equity. Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and work with local commercial and distributor teams to deliver in-market. Manage and optimize the A&P budget assigned to you and place bold bets on activities that minimize costs but optimize return on investments, working closely with Consumer Insights to ensure we M&E the performance of brand activities. Strategic aim to the Brand Manager & Marketing Coordinator by providing coaching, support, and direction in overcoming obstacles to deliver exceptional excellence of brand plans. SKILLS University degree in Marketing, Business Administration, or Industrial Engineering. 10+ years of broad marketing experience in consumer goods and or spirits. Demonstrated understanding of consumer marketing fundamentals; brand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media, brief writing, etc. Experience managing and influencing not only direct reports but matrix organization; ability to work across, support, and influence local markets. Adaptable and resilient to changes. Comfortable working under pressure and dealing with ambiguity. Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of Channel, price, promotional activity, and through-the-line activation. PERSONAL QUALITIES Someone curious, innovative, and always looking for ways to improve existing programs. Fearless mentality by doing what is right for your brand by highlighting successes but also highlighting failures and learning from them. Great communication skills and gravitas with the ability to present credibly to local, regional, and global stakeholders. LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Calm Meditation App subscription (free) Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Careers at Bacardi We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now. About Us Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work. #J-18808-Ljbffr