Marketing Professional This role offers an opportunity to gain hands-on experience and develop expertise in key areas of digital marketing. - Paid Social: Learn how to create and manage paid social campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn, focusing on targeting, budgeting, and performance analysis to drive engagement and conversions. - Paid Search: Understand how to create and optimize paid search campaigns on platforms like Google Ads and Bing, including keyword research, ad copywriting, and bidding strategies to maximize return on investment (ROI). - Programmatic: Gain insight into programmatic advertising, including working with demand-side platforms (DSPs) to buy display, video, and native ads at scale, optimizing for reach, engagement, and conversions. - Email Marketing: Learn how to craft compelling email campaigns, segment audiences, and optimize performance through testing and automation. - Affiliate Marketing: Understand how brands collaborate with partners to drive traffic and conversions through commission-based strategies. - Search Engine Optimization (SEO): Gain insights into optimizing website content and structure to improve search engine rankings and organic visibility. - Influencer Marketing: Explore how brands collaborate with influencers to build awareness, drive engagement, and generate conversions. - Retail Media: Discover how brands advertise on e-commerce platforms (e.g., Amazon, Walmart, TikTok Shop, etc.) to increase product visibility and sales. Some duties will include and are definitely not limited to: - Work with a diverse portfolio of clients to support their marketing efforts. - Communicate with clients via email and meetings, ensuring alignment on strategy and performance goals. - Collaborate with multiple internal teams to design and execute marketing strategies. - Produce meaningful marketing KPI dashboards and deliver performance reports with actionable insights. - Analyze cross-channel performance data to identify opportunities for optimization and improvement. - Support A/B testing, consumer research, and data-driven decision-making to enhance campaign performance. - Assist in implementing best practices and proprietary technology to optimize marketing strategies. - Provide creative and copy recommendations based on historical performance data. Bachelor's degree or equivalent experience is required. Strong analytical and problem-solving skills are necessary. Ability to work in a fast-paced, deadline-oriented environment is a must. Basic knowledge of Microsoft Excel (e.g., conditional statements, pivot tables, VLOOKUPs) is also required. Full professional proficiency (written and spoken) in English is expected.