Company Overview Your Virtual Adjuster (YVA) is a technology-enabled property insurance claims platform serving roofing contractors nationwide. Our platform simplifies and accelerates the claims process, helping contractors manage claims more effectively, reduce administrative burden, and improve communication with homeowners. Job Overview: As a Lead Funnel Manager, you will be responsible for designing, building, and optimizing lead funnels that attract, engage, and convert our Ideal Customer Profile (ICP) into warm, qualified leads. You will work closely with the sales team to ensure the leads passed on are ready to be closed. Your work will span multiple channels, both digital and non-digital, and will directly impact our customer acquisition strategy. Key Responsibilities: - Develop and manage marketing funnels that target and nurture our Ideal Customer Profile (ICP). (direct mail, phone outreach, events, etc.)—to attract and engage leads. - Analyze and optimize the performance of existing funnels, implementing A/B testing and other strategies to improve conversion rates. - Work closely with the sales team to ensure seamless handoff of warm leads and align on lead quality. - Map out customer journeys from first touchpoint to conversion, ensuring continuous engagement and nurturing. - Track, report, and analyze funnel performance metrics to understand lead behavior, conversion rates, and areas of improvement. - Develop content strategies for each stage of the funnel (awareness, consideration, decision). - Identify new opportunities and channels for lead generation and funnel optimization. - Collaborate with the marketing team to create cohesive campaigns that support funnel goals. What We're Looking For: - Proven experience in building and managing lead funnels, ideally with an emphasis on both digital and traditional channels. - Strong understanding of customer journeys, from awareness to conversion. - Experience working with CRMs, marketing automation tools, and analytics platforms (e.g., HubSpot, Marketo, Google Analytics). - Ability to analyze data and metrics to optimize funnel performance and lead quality. - Strong communication skills, with the ability to collaborate with both marketing and sales teams. - A creative problem-solver with a strategic mindset and attention to detail. - Knowledge of inbound marketing, content marketing, and conversion optimization techniques. - Experience with our ICP or similar industries is a plus. Why Join Us: - Be part of an innovative team focused on growth and results. - Work in a dynamic, fast-paced environment where your contributions make a direct impact. - Opportunities for professional growth and development. - Competitive compensation and benefits package.