Hubspot and Marketing Automation Specialist Virtue Health has been transforming how mid-size employers self-fund through group purchasing for over 8 years, with our flagship Private Stop Loss Consortium helping them share risk, reduce volatility, and enhance benefits seamlessly. Our mission is to bring transparency and control to employers’ healthcare spending. As Virtue Health continues to grow, we know our success depends on the talent we bring in. That’s why we’re looking for the best, people like you, who act with integrity, reliability, responsibility, dedication, and a commitment to continuous improvement. Here, you’ll be immersed in a diverse, supportive environment where everyone is inspired to do their best work. Key Responsibilities Administer and optimize HubSpot CRM, marketing automation, and sales tools . Manage integrations between HubSpot and other platforms like Apollo, LinkedIn Sales Navigator, and MarTech tools . Troubleshoot system issues, implement updates, and maintain data integrity . Develop and optimize automated workflows, sequences, and lead nurturing programs . Implement lead scoring models to prioritize high-intent leads. Enhance email marketing campaigns , segment lists, and personalize customer journeys. Collaborate with sales teams to streamline operations and improve lead handoff processes. Ensure marketing and sales data synchronization for accurate reporting. Train teams on best practices for HubSpot and automation tools. Campaign Performance & Analytics Design and maintain custom dashboards and reports to track marketing and sales performance. Analyze campaign effectiveness, conversion rates, and revenue impact . Conduct market research and competitive analysis to guide marketing strategy. Website & Funnel Optimization Work with internal teams to optimize landing pages and improve user experience. Identify conversion bottlenecks and implement solutions to enhance lead generation. Assess and improve customer engagement across multiple touchpoints. Stay updated on the latest marketing automation trends and best practices . Recommend and implement new marketing technologies to drive efficiency and innovation. Key Skills and Qualifications 3+ years of experience in HubSpot Marketing Hub & Sales Hub administration . Proven track record in marketing automation, lead nurturing, and CRM management . Experience working with Apollo, LinkedIn Sales Navigator, or similar tools . Strong ability to build automations, workflows, and sequences . Experience with dashboard creation, reporting, and campaign analysis . Familiarity with email marketing, segmentation, and A/B testing . Knowledge of lead scoring and sales pipeline optimization . Excellent analytical skills with the ability to translate data into insights. Strong project management and cross-functional collaboration skills. Nice-to-Have Skills: Experience with Google Analytics, SEO, or PPC campaigns . Familiarity with Zapier, Salesforce, or other CRM integrations . Who This Role Is For This role is for those who: Thrive in a fast-paced, dynamic environment and embrace change with agility. Excel in rapidly growing settings, navigating ambiguity with confidence and adaptability. Are driven by excellence, always seeking to improve and raise the bar. Operate with unwavering integrity, honesty, and strong ethical values. Demonstrate consistency, follow-through, and a commitment to high standards. Take full ownership of their responsibilities, hold themselves accountable, and seek solutions rather than excuses. Go above and beyond, consistently putting in the effort to deliver exceptional results. Embrace feedback, personal growth, and continuous learning as essential to their success. Salary and Compensation Our compensation structure is designed to reflect that increased responsibility, results, and leadership drive higher pay within our organization. Virtue Health Recruitment Process Pre-Screening Assessment Cultural Interview Skill Assessment Skills Interview Final Interview Apply now to join our team and be part of a journey that makes a difference. Seniority level Mid-Senior level Employment type Full-time Job function Information Technology Industries Insurance #J-18808-Ljbffr