Job Description: About Launch Potato We are a digital media company with a portfolio of brands and technologies. Our mission is to connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Our team is headquartered in vibrant downtown Delray Beach, Florida, with a unique international presence across over a dozen countries. We pride ourselves on our diverse, energetic culture and high-performing, entrepreneurial team. The Role We are seeking a seasoned Google Ads specialist to lead the strategy, execution, and optimization of our paid media portfolio. As a key member of our team, you will drive growth and profitability by managing large-scale budgets and meeting ROAS and revenue KPIs independently. Your Key Responsibilities: - Plan, manage, and optimize Google Ads campaigns across multiple channels and verticals - Source and manage creative assets, including ad copy and materials, for campaigns - Launch and optimize new campaigns with thoughtful strategy and clear measurable objectives - Monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS - Collaborate closely with internal stakeholders to identify trends, provide performance updates, and surface opportunities for growth and optimization Requirements To be successful in this role, you will need: - 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) - Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently - Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups) - Ability to write compelling ad copy and partner on creative asset development - Exceptional collaboration and communication skills across cross-functional teams About Us We are an equal opportunity employer committed to having a diverse, inclusive team and culture. We value diversity, equity, and inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, or other applicable legally protected characteristics.