Long Description Principal Accountabilities In addition to Epson's policies and procedures, principal responsibilities include, but are not limited to: - Develop the annual marketing plan for assigned products. - Create strategies by product line and sales channel. - Prepare monthly sales forecasts. - Plan support activities and promotional campaigns. - Analyze market trends and competitors. - Develop channel development strategies. - Identify and explore new market opportunities and positioning strategies. - Analyze market size, segment share, and opportunities in short and medium term. - Coordinate store visits and merchandising activities. - Analyze pricing and margins per product. - Develop promotional activities to stimulate consumer and channel engagement. - Plan activations to enhance consumption and brand image. - Coordinate product training sessions. - Provide information for product bidding processes. - Collaborate with marketing and agencies on point-of-sale materials. - Review PR communications for brand and products. - Support monthly forecast development alongside Operations and Sales teams. - Assist in developing forecasts with EAI. - Work on product and strategic planning with EAI. - Generate monthly performance reports. - Verify price lists. - Register products in the system. - Assist in budget preparation. - Contribute to quarterly presentations. - Manage promotions in the system: setup, payments, and target tracking. - Support events such as product launches and trade fairs. Education Bachelor's degree or equivalent experience (B.A. or B.S.). #J-18808-Ljbffr