WPP Media Bogota, D.C., Capital District, ColombiaJoin or sign in to find your next jobJoin to apply for the Audience Insights Manager role at WPP MediaWPP Media Bogota, D.C., Capital District, Colombia22 hours ago Be among the first 25 applicantsJoin to apply for the Audience Insights Manager role at WPP MediaRole ObjectiveThe objectives of the Insight Executive will focus on supporting the continued delivery of key insights to the business and to our clients. This will involve contributing to projects which inform Advanced TV organisational strategy, as well as delivering solutions that enable advertisers to effectively deliver their addressable TV advertising campaigns.Role ObjectiveThe objectives of the Insight Executive will focus on supporting the continued delivery of key insights to the business and to our clients. This will involve contributing to projects which inform Advanced TV organisational strategy, as well as delivering solutions that enable advertisers to effectively deliver their addressable TV advertising campaigns.The role will require flexibility and creative thinking, as it sits within an area of continued growth and evolution, with multiple projects to manage and different stakeholders to interact with. As such, strong communication skills are a key requirement, along with a natural data literacy and the motivation to learn. The Audience Insights Manager will work in cross-functional projects related to insight generation, campaign measurement & effectiveness solutions, and initiatives that support Advanced TV audience strategies which provide our clients with cutting-edge targeting capabilities in the addressable TV environment.The key responsibilities for the role are:Insight generationWork closely with teams, such as Advanced TV Solutions Manager and Client Services, to provide insights that help to shape campaign strategy and implementation, in relation to campaign effectiveness, audience planning, and measurement.Responsible for designated projects and workstreams that provide support to the team on the above areas.Liaising with internal and external stakeholders to ensure that the implementation of campaign effectiveness solutions is set up appropriately and reflect the client's objectives and are in line with Advanced TV audience planning.Support with the post-campaign report and data analysis.Use mscreen as a key tool to measure effectiveness of campaign and incremental reach.Analysis of key industry data sources, such as Ampere and Statista, to uncover insights that help the teams and clients gain a greater understanding of addressable TV advertising.Evangelise our data, measurement, and planning tools. Promote best practices for use of each tool as part of the planning framework.Maintain and support on campaign measurement and effectiveness solutions, across all agencies and clients.Activate internal and external Measurement studies such as Brand Lift Studies, Research, and work closely with Insight partners and Marketing Science team to manage solutions and insights for Advacned TV Campaigns.Projects and processSupport Advanced TV Solutions Manager team on pre and psot campaigns measurement and valuable insights for clients.Lead on the delivery of certain client deliverables related to Advanced TV campaign reach and frequency.Manage and update measurement study results database. Regularly produce new insights on campaign performance using this dataset and provide learnings on campaign strategy.Collaborate with the wider team on the go-to-market implementation on projects, such as the launch of new measurement solutions or the roll-out of new insight reports.Document, communicate, and implement any required new processes across teams.About YouThe ideal candidate will have data skills, along with the capacity to interpret data to draw out insights and communicate these findings in a clear and impactful way.Able to demonstrate relevant experience in data analytics or business analyst functions.Previous experience with Data Visualization methodologies and technologies.Natural data literacy and Excel skills. Knowledge and experience of using SQL to manage and query large data sets would be advantageous.Demonstrate strong attention to detail.Good communication and presentation skills.Determined, quick learner, curious and the mindset to learn on the job.The below skill sets are desirable but are not essential for the role:Understanding of video advertising and related metrics.Genuine interest for the media industry, target audiences, consumer behaviour and data.requisitionid:1482Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionResearch, Analyst, and Information TechnologyIndustriesAdvertising Services, Marketing Services, and Technology, Information and InternetReferrals increase your chances of interviewing at WPP Media by 2xSign in to set job alerts for "Insights Manager" roles.Bogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia 2 weeks agoBogota, D.C., Capital District, Colombia 32 minutes agoInsights Manager, Private Equity (Bogota)Bogota, D.C., Capital District, Colombia 2 weeks agoDigital Experience and AI Acceleration ManagerBogota, D.C., Capital District, Colombia 1 week agoDigital Marketing Delivery & Web Shop ManagerBogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia 1 day agoSenior Specialist, Product Management - Payments Consulting, LAC-R-249453Bogota, D.C., Capital District, Colombia 38 minutes agoBogota, D.C., Capital District, Colombia 1 month agoBogota, D.C., Capital District, Colombia 3 days agoBogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia 2 weeks agoBogota, D.C., Capital District, Colombia 22 hours agoBogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 month agoInsights Senior Manager, Private Equity (Bogota)Bogota, D.C., Capital District, Colombia 1 day agoBogota, D.C., Capital District, Colombia 1 day agoBogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 month agoBogota, D.C., Capital District, Colombia 2 months agoManager, Visa Consulting and Analytics (VCA), Data Services PracticeBogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia $800.00-$1,300.00 1 month agoBogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia 21 hours agoBogota, D.C., Capital District, Colombia 1 month agoBogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 2 months agoBogota, D.C., Capital District, Colombia 5 months agoSearch Engine Optimization (SEO) ManagerBogota, D.C., Capital District, Colombia CA$30,000.00-CA$48,000.00 1 month agoBogota, D.C., Capital District, Colombia 17 hours agoBogota, D.C., Capital District, Colombia 1 day agoBogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 2 months agoBogota, D.C., Capital District, Colombia 4 days agoBogota, D.C., Capital District, Colombia 4 days agoBogota, D.C., Capital District, Colombia 1 month agoManager - Global Customer Success Operations-R-253989Bogota, D.C., Capital District, Colombia 13 hours agoBogota, D.C., Capital District, Colombia 2 days agoWe're unlocking community knowledge in a new way. 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